K-pop artists collaborating with Western pop artists in global music products has become a popular trend.
But it does not stop there, the Kpop industry in general also expands its influence when Kpop artists have many projects collaborating with Hollywood stars and the American film industry.
Especially, in the context of the US entertainment industry facing many difficulties, the handshake with Kpop artists is even more valuable.
Recently, Rose (Blackpink) attracted attention when releasing the MV of the soundtrack song "Messy" for the American movie "F1", starring actor Brad Pitt.
"Incessible mission 8" star Tom Cruise has confirmed his participation in Jin (BTS)'s variety show "Run Jin" to promote the new film set to premiere in July.
Before that, there were also many Kpop artists featured in the soundtracks of many different Hollywood works.
BTS' Jimin has collaborated with JVKE and Muni Long to release "Angel Pt.1" - the theme song for the American action film "Fast & Furious 10" (Fast X).
Girl group aespa has released " Die Trying", the soundtrack of the American space drama "Rebel Moon - Part Two: The scargiver" released on Netflix.
Hollywood's expansion of cooperation with Kpop comes from the reality that the global popularity of Kpop is increasing, this is a clear potential that Hollywood cannot take lightly.
These partnerships allow Hollywood stars and producers to harness the power of Kpop fandoms - known for their enthusiasm, organization and relentless dedication.
Especially by "plowing up views" and promoting trends on social networks, Kpop fans always do this well.
The effectiveness of the collaborations was immediately proven. Rose's song "Messy" was released with 2.04 million streams on Spotify and 5 million MV views on YouTube after 1 day of release.
Messy is currently the best-performing soundtrack song for the movie F1, surpassing Don Toliver and Doja Cats song Lose My Mind, which was previously released with 1.25 million Spotify streams and 390 thousand YouTube views.
Of course, this is also a mutually beneficial relationship. Collaborating with Hollywood stars and projects helps Kpop artists attract more international audiences, especially audiences who love movies.
Thereby promoting the development of Kpop idols towards versatile artists, expanding their global influence.
However, the effectiveness of Kpop and Hollywood collaborations also comes with some negative aspects, making the public suspect that Kpop artists are just being "taken advantage of their reputation", without really promoting their abilities.
Typically, many Hollywood movies use Kpop artist images to actively promote before their release, attracting the attention of Kpop fans. But when the film was released, their screen time was very little or only a small role that caused controversy.
HBOs The White Lotus 3 has made Lisa the lead character in most of their promotional activities. However, her role was disappointing because there was too little screen time, even though Lisa was also considered to have acting potential.
Or Jennie's participation in the movie "The Idol", starring Lily-Rose Depp and The Weeknd, received a lot of criticism because her character had too many unfinished scenes and only appeared in a flash with a few lines.
The trend of K-pop artists collaborating with the US film industry will certainly be further promoted in the coming time.
But fans also expect that these handshakes will bring truly quality products, not just controversies and lackluster appearances.
