Recently, the Blackpink fan community around the world was surprised when YG Entertainment released the official trailer to promote Blackpink's "Deadline" world tour.
Social networks are discussing the return of the 4 girls Jennie, Jisoo, Lisa, Rose. Most fans were excited by this move and praised the trailer for being professionally invested in and filmed.
However, many Lisa fans were not satisfied with the singer's short screen time.
The 27-second trailer begins with Rose making a phone call, then goes to the crew's set in turn.
Although each member has their own moments in photos, many people notice that Lisa only has about 2 seconds in close-up photos and does not have any notable moving or wide-field scenes like the other members.
According to Vogue Thailand, in this video, Lisa has almost no outstanding role compared to the other 3 members of the group.
This has affected the emotions of many fans, who see this as a video reflecting prejudice or inequality in group promotion management.
editing techniques have made Lisa appear through short scenes without a clear context compared to Jennie entering the studio, Jisoo revealing her face and Rose opening the story with a dialogue. This has made some fans feel that Lisa is being degraded or "unfairly cut" by Vogue Thailand, Vogue Thailand analyzed.
This is not the first time fans have been upset and thought that Lisa "has been on airing media less time than the other members".
Vogue Thailand added that making videos not only affects the emotions of fans but also reflects the sophistication in creating content for world-class artists, where every promotional moment or appearance is analyzed, and every decision can always be questioned by both viewers in general and hard-working fans.
In the case of Blackpink, when each member has a large fan base worldwide, the balance in their time in the making should be valued, not only for the fairness of the artists themselves but also for the image of the management company.
In addition, some opinions viewed the issue from a neutral perspective, saying that this was just an opening trailer, part of the campaign, and that there would be other content focusing on Lisa in the future.
However, fans' feelings that "this has happened many times" make the excuse ineffective. Management companies should be more careful in showing the image of each member equally.
Vogue Thailand concluded that Lisa's fan criticism did not only revolve around a few seconds of introduction, but rather gathered the emotions of fans towards the management company YG, and hoped that their favorite artist would receive fair treatment for the other members of the group.
If the company does not address or clarify this issue, it could affect their image in the long term. Perhaps the company needs to seriously resolve the controversy that has existed for many years.
