On the YouTube Trending Chart in the music industry, Erik has been firmly at No. 1 for over 10 days, and is closely chased by Duc Phuc with "Cham em mot doi".
This result is surprising because over the years, Duc Phuc has built a brand with Valentine's songs, wedding music and had many big hits such as "More than love", "Loveable no", "First day", "I Do"...
Although the MV had a good media effect with the appearance of Tran Thanh and 29 "brothers", Miss Thanh Thuy, TikToker Le Tuan Khang, actor Dinh Manh, the quality of the song "Cham em mot doi" received many criticisms, far behind the hits he had.
With a strong and media-loving guest list, Duc Phuc has a big advantage to boost discussion and increase views. However, Duc Phuc's involvement in old-fashioned media tricks, such as hunting for dating, attracting discussed characters (such as Pham Tuan Khang or Dinh Manh in the online film "Mother of the Rich vs. Love")... also caused controversy.
Duc Phuc hinted at forming a new music group, but in fact, the "brothers" like Vu Thinh, Nicky... were the only background for him in the MV. The appearance of Tran Thanh and the 29 "brothers" is a cheering effect, not contributing to the MV content.
Some people even think that Duc Phuc is "out of place", abusing media attraction factors instead of focusing on product quality and his strengths.
At the same time as the MV was released, a series of comments appeared on social networks praising Duc Phuc's new song, causing the audience to suspect that the male singer used the "seeding" trick to gain an advantage.
However, Duc Phuc denied being behind the staging of negative comparison seeding comments.
He collaborated with Kewtiie - the producer behind HIEUTHUHAI's success. This combination also arouses curiosity and is expected.
"Cham em mot doi" has a youthful, sweet melody but stops at the level of ease of listening, the beat lacks impressions, the lyrics are full of "flirting" familiar phrases to young people.
Therefore, the audience's focus is on the MV content, the appearance of Miss Thanh Thuy, the Anh trai say hi singers... rather than the song - the main content that a singer needs to focus on.
Returning to the Valentine season, the MV "Cham em mot doi" has a large investment, gathering a cameo cast and a magnificent setting. However, with 3 routes of characters, the MV is stuffed, considered "as if showbiz is filming", making the audience rarely review and only focus on discussing on forums.
Not to mention, the MV also incorporates revealing advertisements. Erik once shared that he was "about to lose rank" because Duc Phuc had released a new product. However, the achievements of "Cham em mot doi" are far behind "Du cho cuoi the".
The MV "Cham em mot doi" climbed to No. 2 on the first day of release, reaching more than 800,000 views. Meanwhile, Erik's "Du cho di the" reached more than 3 million views in 1 day, taking the No. 1 spot on the trending list after 5 hours.
To dethrone Erik and get 1st place on YouTube - a platform focusing on video content, the product needs to be highly listened to. If the video is turned off and only music is listened to, "Cham em mot doi" is not convincing enough.
