According to Sohu, the failure of the film "Pho Son Hai" has caused many negative impacts on the stock price of Hoan Thu The Ky company. This is Thanh Nghi's management company, and is also one of the main units responsible for investing in film production.
As of the closing time of the trading session on September 17, Hoan Thu The Ky's stock has decreased in value by 15.8% compared to the time before "Pho Son Hai" aired. This figure is equivalent to a loss of 1.1 billion yuan (about 3,850 billion VND).
Hoan Thuy The Ky is a company operating in many fields, from investment, TV series production to artist management. Previously, this company continuously earned huge profits from successful films such as "Liu Ly, Minh Dan sat", "Huong Hoa Thuong Suong Suong", "Ca mat huong mat"...
However, in recent years, the company has encountered financial difficulties because there are no more hot films on air. The most recent film that Hoan Thu The Ky has received attention for is "Lien Hoa Lau", released 2 years ago. Moreover, artists who left one after another such as Duong Tu and Nham Gia Luan also caused the company to fall into a difficult situation.
Currently, the profits of Hoan Thu The Ky are almost entirely dependent on Thanh Nghi. Therefore, the success or failure of the actor will significantly affect financial results, as evidenced by this stock decline.
Previously, Thanh Nghi fans donated 65 million yuan (about 227 billion VND) to buy accounts on the online filming platform and provided them for free to other audiences, to promote and call for support for "Pho Son Hai". However, the number of views of the film has not shown any signs of improvement.
According to Khuc Van, "Pho Son Hai" currently has 43 million views, surpassed by the newly aired film "Chuoc chuoc thien hoa" with more than 52 million views. The show has decreased in views for 4 consecutive days and shows no signs of increasing again even though it has only aired half of its episodes.
On social networks such as Douyin and Weibo, many criticisms have appeared because of unattractive content, bad tricks, and Thanh Nghi's acting has increasingly degraded. The female lead of Co Luc Na Tra has no place to perform, and is attracted to the supporting female character. This has made the actress's fans no longer interested in calling for support for the film.
Promoted as an S+ film project invested and produced by the two big names Tencent and iQIYI, "Pho Son Hai" disappointed fans because the quality was far behind the A-list films such as "Cuu Trong Tu", "Hoa gian don"...
