Dark Nuns is the latest film of Song Hye Kyo and Jeon Yeo Bin. The film was released on January 24 in Korea and quickly topped the domestic box office for 3 days (from January 24-26).
However, the number of audiences coming to the cinema has decreased significantly. The main reason comes from the controversy over the script and dialogue despite the fact that So Junia is a breakthrough role in Song Hye Kyo's image.
Although it received mixed reviews in its home country and has only surpassed the break-even point of 1.6 million tickets, when released in the Southeast Asian market, the film received a lot of affection from the audience.
According to New, the film has topped the box office in the Philippines for 2 consecutive weeks.
In Indonesia, Dark Nuns achieved the highest opening revenue ever for a Korean film and quickly surpassed the 1 million view mark. The film is currently scheduled to be released in Singapore, Malaysia and Vietnam.
Meanwhile, the Thai-language romance film remake (remade) from the work "You Are the Apple of My Eye" (You Are the Apple of My Eye, 2011) famous in Taiwan (China) is also increasing its promotion in the Southeast Asian market, especially in Indonesia.
Previously, the two main actors Dahyun (TWICE) and Jung Jinyoung (B1A4) had a conversation with the media and fans in Jakarta and received positive feedback.
In addition, another Korean drama, Nocturnal, starring Ha Jung Woo and Kim Nam Gil, was released in Thailand on February 6 and is scheduled to be released in Singapore and Malaysia on February 27 and the Philippines on March 26.
According to Korean newspapers, hallyu (Korean wave) still has a great influence in the Southeast Asian market. This is also the reason why many Korean films aim to be released in this market to soon achieve break-even points and increase revenue.
To be profitable, in addition to the domestic market, films with high production budgets must target foreign markets, and when considering many factors, Southeast Asia is an indispensable market. There are also many countries here that have made famous Korean films" - Korean newspapers quoted.
Meanwhile, Sorasitch Leelanukij - content creator for The Standard news agency (headquartered in Thailand) said that the popularity of Korean stars is one of the reasons why the works are noticed here.
For example, with Song Hye Kyo - an actress loved by Thai fans after the success of the revenge film series - "The Glory".
In Southeast Asia, the hallyu phenomenon has developed over decades from TV dramas, cinema to K-pop. The fact that Korean content continues to attract a large number of followers shows that audiences always want to enjoy quality content" - Sorasitch Leelanukij said.
