In the past few days, the movie "Bogota: City of the Lost" (Bogota: The city of the wanders) starred by Song Joong Ki was noticed when released on the Netflix online platform.
The film filmed mainly in Colombia, produced with a budget of 12.5 billion won (US $ 8.6 million) and need to pass 3 million views to break even. However, since hitting theaters on December 31, 2024 in Korea, the film has only attracted 422,000 spectators.
But as soon as released on Netflix on 4.2, the film topped the global movie list.
Along with "Bogota: City of the Lost", "Love in the Big City", released in October, 2024 in Korea and November, 2024 in Vietnam is also expected to be released on Netflix on October 10 .
The film needs 1.3 million views to break even, but only attract about 879,000 spectators to the cinema. The online release is expected to minimize the previous revenue failure of the work.
Korea Times emphasized that many Korean audiences now have little tendency to go to the cinema because after only a short time of premiere in the theater, these works will be released on online platforms.
According to data from the Korean Cinema Council (KOFIC), the total number of audiences came to the theater in 2024 was 123.13 million people, down 1.6% compared to 125.14 million people in 2023.
KOFIC analyzed, the decline in the audience to go to the movie, which has recovered every year since the translation of Covid-19 2020, is because there is no popular Korean film in the peak summer season and foreign films are not The audience preferred.
The Lunar New Year holiday - one of the important times for film fans, this year many new films are notable.
According to KOFIC statistics, 3.2 million spectators come to the theater during the 6-day holiday (from 25-30.1) this year.
Although the common figure is higher than 2.19 million people recorded during the Lunar New Year holiday in 2023 (from 9-12.2), the average number of audiences daily is 530,000 people, lower than 550,000. Last year's people.
Talking about this, Cultural Critics Kim Hern Sik predicted that the Korean film industry will continue to struggle to find a breakthrough, because the quality of the film is being released is now lower. Movies and series are produced by streaming platforms.
"The reason is that they have lower production budgets than streaming platforms with large investment budget. Filming techniques are also of poor quality.
So, more and more people choose to watch TV movies on the basis of online broadcast instead of going to the cinema.
People are finding fewer reasons to go to the cinema. Previously, coming to the cinema to watch movies and eat was a cultural activity, but after Covid-19 translation, people realized that they did not necessarily go to the theater.
After the translation, people seem to take more experience, so they are more likely to attend concerts or musicals, even if they are expensive. "
