On December 11, the Vietnam Film Promotion and Development Association (VFDA) coordinated with the People's Committee of Ninh Binh province to organize the forum "Film Crew Attraction Index and Film Production Environment in Vietnam."
This event marks one year of implementing the PAI (Production Attraction Index), and is also an opportunity to announce the ranking of localities with the highest PAI, launch the online platform Vietnamfilmproduction.vn and discuss solutions to improve and build the filmmaking environment in provinces and cities across the country.
First launched in November 2023, the PAI is designed to assess the attractiveness of localities for film crews. The main objective of the PAI is to assess and improve the attractiveness of different regions of Vietnam for film production.
Through PAI, the Vietnam Association for the Promotion and Development of Cinematography hopes to exploit the strengths of the Vietnamese cinema industry and introduce to the world the beauty and stories deep within the country's borders.
PAI is more than just an index; it is a bridge between local governments and the film industry. By providing assessments based on the PAI index, local governments invite film production crews to choose Vietnam as a location.
Based on five components including finance, information, field, legal and infrastructure, the index provides a clear analytical framework, from assessing financial subsidies and incentives, destination promotion efforts, connecting film crews with stakeholders, to transparency in legal procedures and infrastructure quality.
PAI acts as a "five-pointed star" guiding filmmakers to unexplored potential locations.
2023 is the first year of implementation, PAI has received strong response from provinces and cities across the country. Over the past year, the number of localities applying this index has increased from 10 to 36, with many impressive results recorded.
In particular, Phu Yen province – the locality once famous for the setting of the film "I see yellow flowers on green grass" – continues to lead the rankings thanks to remarkable improvements in support policies and infrastructure serving film crews.
At the forum, the 2024 PAI rankings were announced, honoring the top 10 localities with the highest index, while also motivating other provinces and cities to continue improving the filmmaking environment and enhancing competitiveness.
The 10 localities assessed to have the highest PAI index are Phu Yen, Quang Ninh, Nghe An, Da Nang, Ho Chi Minh City, Thua Thien Hue, Thanh Hoa, Ha Tinh, Tuyen Quang, and Ninh Binh.
In addition, one of the important highlights at the forum was the launch of the online platform Vietnamfilmproduction.vn, built by the Association in collaboration with Baker & Mckenzi Vietnam.
The platform is developed as a comprehensive support tool for film crews, providing detailed information on filming locations, support policies, and legal processes in local areas.
Through Vietnamfilmproduction.vn, domestic and international filmmakers can easily access rich resources, learn about potential filming locations and receive prompt support from local authorities.
Within the framework of the forum, thematic discussion sessions attracted great attention from domestic and international film experts, as well as representatives of localities with great development potential.
The ideas in the two discussion sessions were not only strategic but also practical, opening up creative solutions. This is an opportunity for localities to better understand the needs of the film industry, thereby continuing to improve and build a professional filmmaking environment, attracting more and more international filmmakers to Vietnam.
