According to JORYA's financial report for the first half of 2025, Zhao Lusi has contributed to helping revenue reach 700 million yuan (about 2,450 billion VND). Of which, net profit reached 14.69 million yuan (about 51 billion VND).
Compared to last year when Zhao Lusi was not yet a representative, JORYA's revenue has increased by nearly 200%, an astonishing number for a fashion brand in a country of a billion people.
Cooperating since August 2024, it is not difficult to recognize that the 9x beauty is being favored by the brand. During the time Zhao Lusi temporarily stopped her artistic activities due to illness and had problems with her management company, JORYA was one of the few brands that did not stop collaborating with her. On the contrary, this brand continues to extend contracts and arrange online/offline activities so that the actress can interact with fans.
As soon as Zhao Lusi returned, JORYA agreed to let her broadcast live throughout the new product photo shoot without worrying about being exposed for designs or plagiarism. This is also the reason why the actress's fans do not hesitate to "cast money" to support the brand.
Previously, at the event of a brand in Tay An, Trieu Lo Tu also surprised a large number of fans, standing packed with a 10-storey shopping mall. After only 3 minutes of appearance, the keyword "Zhao Lusi" quickly became a global trend on Twitter.
During the live broadcast, the items the actress wore quickly "sold out", helping the brand explode in sales.
Once famous for a series of historical and modern films such as "Tinh Han Xan Lan", "Vung theet Cang Cang Cuu", "Rem Ngoc Chau Sa"... Trieu Lo Tu had difficulties in her acting career because of a scandal with her management company. Accusing the company of oppressing and sharing unfair profits, she always avoids when she asks to resolve contract issues.
Recently, many rumors confirmed that Zhao Lusi has joined Hu Jing Van Ngu, a subsidiary of Alibaba Group. However, the actress has not confirmed this information.
