Recently, the Japanese beauty brand Yunth announced the appointment of Kpop group BTS idol V (Kim Taehyung) as ambassador.
Yunth is honored to welcome V as our new Brand Ambassador. V has a natural elegance, a pure beauty that does not require jewelry. That beauty truly reflects the belief that Yunth always cherishes: the beauty shines from within, Yunth introduced the new ambassador V.
A day earlier, Korea's leading cosmetics brand TIRTIR caused a stir with a photo of the new ambassador "teasing", and fans quickly recognized that it was V (BTS).
It can be seen that V is a sought-after name in the beauty industry. Previously, the male singer mainly worked as a model for fashion, jewelry and service brands (Celine, Cartier, Coca-Cola, Compose Coffee...)
V is currently a K-pop artist with top commercial value. According to new data released on October 30 by lefty analytics platform, in Paris Fashion Week Spring Summer 2026 alone, which took place in early October, V created more than 6 million posts on social network X.
This helped him become the most discussed K-pop artist at the event and the top K-pop artist at all 4 global fashion weeks: Paris, Milan, London, New York.
The report also shows that the Celine brand with V as ambassador recorded a total of 7.9 million posts, the 3rd most mentioned fashion house in the world, with 76% of interactions on X belonging to male ambassador V.
Dior and Valentino ranked above Celine, but V still stands out as the most mentioned K-pop artist of a luxury brand in the Top 5.
Previously, according to lefty, V was the Korean solo artist who created the largest media value (EMV) on Instagram, with just 2 posts when attending Celine's show bringing in 13.1 million USD.
Recently, V attracted attention at Vogue World: Hollywood, where he became the first Korean solo artist to be personally invited by fashion tycoon Anna Wintour to attend this prestigious event.
V's outfit was specifically designed by Korean designer Jaybaek Couture, inspired by details related to hanbok - a traditional Korean costume - which received many compliments in global Vogue publications and international media.
On X, V's global fans simultaneously used the keyword "Global IT Boy" to describe his influence at the present time.
