According to Koreaboo, the 7-member girl group Baby Monster (Rami, Ruka, Rora, Asa, Ahyeon, Pharita, Chiquita) was predicted to explode since their debut late last year.
This is considered a music group that brings together talented faces with outstanding singing ability and beauty.
However, fans have continuously complained about YG Entertainment's promotional strategy for the group. They believe that Baby Monster's potential is wasted because of the company's wrong plans.
For their debut through the single "Batter Up", Baby Monster was not allowed to perform on weekly music shows in Korea - a potential stage for rookie groups. YG only released a video of Baby Monster's performance on YouTube.
It wasn't until a week after the release of "Sheesh" that Baby Monster had their first live performance. The girls only performed on two shows, M! Countdown and Inkigayo.
Additionally, “Batter Up” and “Sheesh” were both released on a Monday, which is not a common choice for K-pop releases these days.
As the US market becomes more important, K-pop companies often release songs on Fridays or weekends, with the goal of conquering the Billboard charts.
While Baby Monster has better international achievements than domestic ones, YG should have focused on promoting overseas to gain more fans and gain new achievements, YG did not take advantage of this.
After fan complaints, YG released Baby Monster’s “Drip” album on Friday (November 1, 2024). But the release time was 1 p.m. This was not a popular time because people were still at school or work.
After 9 days of releasing a new music product, Baby Monster finally appeared on a music show. It seems that this strategy is still applied by the company for the group despite the fans' appeal.
The girls also don't often do live streams or variety shows.
There are also rumors that Baby Monster's posts are limited on Weverse. YG is said to be maintaining a "mysterious image" promotion style for Baby Monster.
On the online community theqoo, Korean viewers criticized YG for their outdated approach. Viewers commented:
“It feels like they haven't debuted yet.”
“I really like the album, but there's nothing to watch because they don't perform. The girls are obviously very attractive, but there's nothing to watch.”
“How can YG promote rookies like this?”.
“There is no room for celebrities to maintain an image of mystery these days.”
“Even Blackpink, who has succeeded in building a mysterious and lavish image, was criticized for lacking songs when they first held a world tour. It is really serious that YG artists are not active compared to many years in the industry, even when considering the shows produced by the company itself.”
“It’s so outdated. I didn’t even know they were officially launched. Nowadays, communication is all about paying, and there’s everything from Bubble to live streaming, behind-the-scenes clips, and company-produced shows…”
