Export businesses start early after Tet holiday

Tuyết Lan |

With the preparation of orders and raw and auxiliary materials from the end of the year, immediately after the Binh Ngo Lunar New Year 2026 holiday, businesses quickly resumed production, ensuring delivery progress and maintaining a stable supply chain for key markets.

Container cargo leaves port to the US in the first week of the year

After the Lunar New Year holiday, textile and garment enterprises across the country quickly restarted production lines, restoring the working rhythm with a spirit of urgency.

In industrial parks in Hanoi, Ninh Binh, Ho Chi Minh City, the joyful working atmosphere returned from the 6th day of Tet. Working spirit with determination to work immediately so as not to "break the rhythm" of orders, maintain prestige with partners and create growth momentum right from the first quarter of 2026.

From the 7th day of Tet, 95% of workers of DONY Garment Co., Ltd. (Vinh Loc commune, Ho Chi Minh City) have rushed back to work on schedule.

Talking to Lao Dong Newspaper, Mr. Pham Quang Anh - Director of DONY Garment Co., Ltd. - said that before Tet, the enterprise has planned detailed production for each sewing line, each product code, to ensure delivery progress to the US and Middle East markets immediately after the holiday ends. In which, in the first week, the enterprise will export to the US market with an output of about one 20-foot container. There are also orders from other markets in the Middle East and domestically.

The main products exported to the US market are t-shirts and dresses for export. This is a long-term order group, produced all year round, so as soon as workers return to work, they can deploy and export the first shipment of the new year," said Mr. Pham Quang Anh.

Mr. Pham Quang Anh said that the business determines that in 2026 it will continue to pursue a cautious business strategy. Accordingly, in addition to maintaining traditional markets such as the US and the Middle East, the business focuses on finding new customers right in the old markets, especially the group of customers who are trading companies and uniform suppliers abroad.

Notably, in 2025, businesses accelerated investment in technology and automation. According to Mr. Pham Quang Anh, modern machinery and equipment are more efficient than before while investment costs are significantly reduced, helping to shorten depreciation time and improve productivity.

With careful preparation in terms of orders, human resources and technology investment, the enterprise expects that in 2026 it will maintain stable production momentum and expand more new cooperation opportunities in the international market.

Diversifying markets to reduce risks

Entering 2026, in Resolution No. 01/NQ-CP, the Government set a target for the growth rate of total export turnover to reach about 15 - 16% compared to 2025. This is a high target, especially when global trade is forecast to enter a period of slowing growth.

Data from the Statistics Department (Ministry of Finance), in January 2026, the export turnover of goods reached 43.19 billion USD with 9 items reaching export turnover of over 1 billion USD, accounting for 72.4% of total export turnover.

Talking to Lao Dong Newspaper, Assoc. Prof. Dr. Nguyen Thuong Lang assessed that the import and export results in January 2026 show a prosperous trade picture right from the early days of the year. With an impressive growth momentum in the first month of the year, along with the export foundation of 470 billion USD of 2025, the results in January 2026 are considered an important "starting step", strengthening confidence in the ability to complete the export growth target this year.

However, according to this expert, in the context of the world market and unpredictable tariff policies continuing to fluctuate, export businesses need to proactively improve their adaptability instead of relying on a few traditional markets. Expanding to potential areas, effectively taking advantage of free trade agreements (FTAs) will help disperse risks and reduce the impact when a market tightens tariffs or technical barriers.

In addition, businesses need to increase the localization rate, proactively source raw materials to limit risks from supply chain fluctuations and regulations on origin of goods.

Tuyết Lan
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