Proactively diversify the market
Talking to Lao Dong, Mr. Pham Quang Anh - Director of Dony Garment Company Limited - said that the enterprise is still maintaining a stable and abundant number of orders.
According to Mr. Pham Quang Anh, Dony's main export market is still the US, accounting for about 20% of total turnover. In addition, the company also exports to many other markets such as Russia, the Middle East, Southeast Asia, and Africa, while continuing to exploit the domestic market. Currently, Dony's order has been signed and production will continue until June 2025.
The most important thing that we have always stuck to over the years is to ensure product quality and delivery progress. The company accepts low profit margins, optimizing production to reduce costs. When products are of good quality, delivered on time, at competitive prices and building sustainable relationships with customers, expanding the market and finding new customers will be much more favorable" - Mr. Pham Quang Anh shared.

From a personal perspective, Mr. Pham Quang Anh said that businesses need to proactively prepare for the worst-case scenarios, be ready to build flexible production models and adapt quickly to unexpected market fluctuations in a short time.
That is also the way for businesses to maintain stability, create a foundation for sustainable development and gradually improve competitiveness in the market in the context of many current fluctuations.
Based for businesses
Under the impact of market fluctuations, each exporting enterprise has different approaches and responses to maintain production - business activities and stabilize the market.
Many other businesses also expect timely support from the State to create more "backers" to overcome difficulties. In particular, expanding opportunities to participate in domestic public investment projects is considered one of the important solutions, helping businesses have more consumption markets and reduce dependence on exports.

Mr. Bui Huy Tung - Chairman of Win Win Corp Joint Stock Company said that in order to provide additional support to businesses in the difficult context, it is proposed that the Government should have policies to create conditions for domestic businesses to participate more deeply in domestic public investment packages. This will be a practical solution to help businesses maintain production and overcome the current challenging period.
Recently, more than 50 typical enterprises of Ho Chi Minh City in the food - food industry have participated in trade connections with international distributors, importers and Singapore. This is a good opportunity for Ho Chi Minh City businesses to introduce, promote products and services, seek business partners, create opportunities for exchanges, meetings, promote trade connections between Ho Chi Minh City businesses and international businesses, and expand export markets.
Ho Chi Minh City has issued many policies to support businesses, encouraging them to move to other markets with more potential such as the Halal market, the wholesale market and other emerging markets through participating in international fairs.