With the pre-asserted strength of marine tourism in the old Binh Thuan province, Lam Dong today has become an attractive destination when all the elements of the Central Highlands mountains and forests and islands converge.
Currently, it is a peak summer tourism season, recorded at Hon Rom tourist area ( Mui Ne ward, Lam Dong province), with many tourists on weekends. Cars lined up in front of tourist areas. Especially in the afternoon when visitors return to swim after a tour of prominent places such as Bau Trang, Doi Cat, Suoi Tien... In the evening, coastal seafood restaurants are also bustling with diners.
Many groups of tourists take tours organized by travel companies or schools for teachers on summer vacation. In addition, a large number of family guests traveling by private car also choose Mui Ne as a resort and often book rooms randomly on the spot.
Ms. Nguyen Thi Dong Hai - Pandanus Resort - said that during the peak summer season, the room capacity on the day often reached about 60%, the weekend had a secret time. Besides, European visitors often come to the largest from October to April and tend to stay long.
Not only accommodation facilities, but the restaurant system is always ready to serve a large number of customers at the same time. Ms. Vo Thuy Loan - Manager of Sunrise Mui Ne restaurant - shared that the peak summer season is the busiest time of the year. Fresh seafood and quality food are priority factors in the menu for the group.
Currently, the old Binh Thuan area has more than 670 accommodation facilities with nearly 21,000 rooms. Of which, 67 facilities achieved 3 to 5 stars. Many new tourism products have been put into operation, meeting the increasingly diverse needs of entertainment and resorts. Notably, the length of stay of tourists in Mui Ne tends to be longer, while spending also increases significantly.
Mr. Tran Van Binh - Vice President of Binh Thuan Tourism Association - said that this summer, the number of visitors to resorts with 3 stars or more has increased significantly. In addition, the number of visitors accompanying the group on weekdays also remains stable.
In addition, the current trend is that tourists prioritize traveling by private car, thanks to the transportation system being more convenient than before, Mr. Binh added.