This achievement not only recognizes FE CREDIT's efforts over the past 14 years, but also demonstrates the company's sustainable development strategy, constant innovation and commitment to providing optimal financial solutions for the Vietnamese people.
Throughout its development journey, FE CREDIT has always played a key role in providing financial support to individuals and families. The business not only helps solve immediate financial difficulties, but also contributes to the development of the consumer economy and supports sustainable development for the community.
Shine with double awards at MMA SMARTIES Vietnam 2024
With the mission of providing flexible and accessible financial solutions, FE CREDIT has brought opportunities to improve the quality of life for millions of people, while contributing to promoting economic growth.
Recently, FE CREDIT continued to make its mark in the Vietnamese financial market when it excellently won the Gold Award in the Real-time Marketing category and the Silver Award in the Lead Generation/CRM category within the framework of the MMA Smarties Vietnam 2024 Awards.
MMA Smarties Vietnam is a prestigious award, organized annually by the Mobile Marketing Association Global (MMA Global), to honor outstanding marketing campaigns in terms of versatility, creativity, feasibility and positive influence on users.
This year, MMA Smarties Vietnam is truly an exciting competition of 119 major brands in Vietnam, with 500 entries in 25 categories, all of which are inspirational marketing campaigns and have a clear impact on business performance.
This year, FE CREDIT was honored to win two awards at MMA Smarties Vietnam. With the Gold Award in the Real-time Marketing category. FE CREDIT conquered the Jury with the campaign "The Art of Real-time Marketing Precision".
This campaign focuses on optimizing customer experience through personalizing messages and interacting with customers in real time. With a smart data optimization strategy and advanced technology, FE CREDIT has brought online shopping experiences at the right time, helping customers quickly access financial products that suit their actual needs.
In addition to the Gold Award in the above category, FE CREDIT also shined with the Silver Award for the Lead Generation/CRM category with the campaign “A Dazzling Orchestration of Cutting-edge Marketing”.
This campaign demonstrated the ability to optimize the customer journey, through connecting credit needs and financial products, excelling in multi-channel information analysis, combined with digital technology to develop a funnel to filter potential customers.
The campaign not only helps FE CREDIT improve business efficiency, but also builds strong relationships with customers, thereby increasing loyalty and encouraging consumption.
Affirming position with the award of Top 5 Prestigious Companies in the Finance Industry 2024
Before the double award at MMA Smarties Vietnam 2024, FE CREDIT was also honored to receive the Top 5 Prestigious Companies in the Finance Industry in 2024 award for the Finance Company group from Vietnam Report. This award became even more meaningful when FE CREDIT celebrated its 14th anniversary in Vietnam in early November.
For more than a decade, FE CREDIT - a consumer finance company belonging to the financial ecosystem of Vietnam Prosperity Joint Stock Commercial Bank (VPBank) has built a solid foundation and maintained its leading position in the industry.
At the same time, FE CREDIT's services reduce the black credit situation and bring transparent financial solutions to people. A wide network of more than 21,000 points of sale and a large staff have helped FE CREDIT serve more than 14 million customers nationwide.
Mr. Hironobu Hiramatsu, Deputy General Director of FE CREDIT, commented: “After a successful period of corporate refinement and transformation in 2023 - 2024, we are striving to maintain our growth momentum, working closely with our parent financial institutions, Vietnam Prosperity Joint Stock Commercial Bank (VPBank) and SMBC Consumer Finance Company (SMBCCF) - a subsidiary of Sumitomo Mitsui Financial Group.
The recognition with prestigious awards is the motivation for all FE CREDIT employees to continue to dedicate and innovate, bringing fast and easy financial solutions to customers."
The achievements in 2024 are not only important milestones on FE CREDIT's development journey, but also demonstrate the company's strong commitment to the mission of improving the quality of life for Vietnamese people.
With a sustainable development strategy, constant innovation and the ability to apply high technology, FE CREDIT is constantly expanding and consolidating its position in the consumer finance market, while creating new motivation for all employees and the community.
Certainly, with the current development momentum, FE CREDIT will continue to conquer new goals, contributing to the strong development of Vietnam's consumer economy in the coming years.
About FE CREDIT
Pioneering in the field of consumer credit finance in Vietnam, FE CREDIT provides consumer finance products and services, including: Cash consumer loans, installment loans to buy phones and electronics, installment loans to buy motorbikes, credit card issuance and insurance solutions.
FE CREDIT has more than 14 million customers nationwide. Customers can easily access consumer loans provided by FE CREDIT on multiple platforms, from online on the FE Online application, online loans on the website to direct forms through more than 21,000 FE CREDIT service introduction points nationwide.
In 2022, FE CREDIT was voted by The Global Economics Magazine as “Best Consumer Finance Product in Vietnam 2022” and “Fastest Growing Consumer Finance Company in Vietnam 2022”.
