Evaluating the GELEX brand, Mr. Alex Haigh, Executive Director of Brand Finance Asia Pacific, said: In the Top 10 Brands with breakthrough growth this year, I am really impressed with the data of GELEX Group. With a growth rate of 55%, GELEX's brand value increased thanks to remarkable growth in revenue. This is also a premise to strengthen the brand's position in the field of electrical equipment, making GELEX the 47th brand in the top 100 most valuable enterprises in Vietnam".
According to Brand Finance, this year, GELEX's brand strength index (BSI) is 54.6, equivalent to A level, a significant improvement compared to 47.1 points, BBB ranking in the 2023 Rating Table. The Brand Strength Index (BSI) is an objective measure of a brand's performance based on many factors, such as brand awareness (Brand Awareness), customer loyalty to the brand (Brand Loyalty) or market share (Market share).
Another brand in GELEX's ecosystem is Viglacera Corporation - JSC, which was valued by Brand Finance at 79 million USD, ranking 58/100 most valuable brands in Vietnam, up 5 places compared to 2023. The BSI brand strength index continues to increase, reaching 75.97 points, equivalent to AA+ level.
The above results are evaluated by Brand Finance based on the assessment of more than 100,000 individuals worldwide about the brands of enterprises, including more than 25,000 individuals in the Asia Pacific region. The brand value is determined based on analysis of the brand's assessment and the financial information of the business in the short term as well as long-term growth potential. Brand Finance's brand evaluation method follows ISO, IVSC and IASB standards and is widely accepted by global regulators.
This is the second consecutive year that GELEX and its member Viglacera have been included in the Top 100 Most Valuable Brands in Vietnam.
GELEX was established in 1990, currently operating under the holdings model, investing mainly in two core areas: Electrical Equipment Manufacturing and Infrastructure. The company maintains its growth rate thanks to an effective investment strategy, with flexible solutions in the context of the general market. Recently, GELEX has focused on human resource development, risk management and promoting social responsibility.
