Popular gift baskets
With the need to visit and wish relatives and friends a happy new year, gift baskets are one of the items chosen by many families to give as gifts. In recent years, in addition to focusing on design and style, consumers are also interested in the practicality and price of the product.
Visiting relatives on the second day of Tet, Ms. Bui Thi Thu (Ninh Kieu district, Can Tho city) prioritizes buying pre-packaged gift baskets, which are both convenient and beautiful. According to Ms. Thu, the items in the gift baskets have not changed much, mainly wine, tea, boxes of cakes, candies, jams, but the designs and decorations are more sophisticated and eye-catching.
“With many expenses during Tet, I prioritize choosing gift baskets with affordable prices from 300,000 - 500,000 VND/basket. However, this year the stores have invested, the average price but from the design to the products in the gift baskets are quite neat and high quality, making me very satisfied,” Ms. Thu shared.
Mr. Nguyen Van Ut (O Mon District, Can Tho City) said that every Tet he buys gift baskets to give to relatives and friends. Accordingly, the family often chooses to buy at reputable stores and supermarkets to ensure product quality.
“These days, Tet gift baskets are sold quite a lot with a full range of prices due to the high demand for gifts. To avoid being overcharged, I went to familiar stores to shop. The Tet gift basket I chose to buy this year costs 350,000 VND/basket, including cakes, jams, tea, etc., packaged quite meticulously,” said Mr. Ut.
Increased purchasing power
The high demand for Tet gift baskets has brought joy to stores. To achieve this result, stores had to prepare carefully, grasp trends to produce designs suitable to consumer needs.
At Mr. Pham Thanh Phong’s store (O Mon District, Can Tho City), the purchasing power of gift baskets has doubled compared to the days before Tet. The pre-packaged models at the store mainly fluctuate between 350,000 - 500,000 VND/basket. Gift baskets priced from 500,000 VND or more are in small numbers.
“Depending on the price of the gift basket, the selected product has a different brand. In general, popular gift baskets are sought after by many customers because they are affordable. In addition to available models, we also accept packages according to customers' wishes. It is not possible to calculate exactly, but this Tet season's revenue may be higher than last year, due to increasing purchasing power every day,” said Mr. Phong.
To meet the increasing demand of the market, this year, Ms. Pham Kieu Trinh's store (Ninh Kieu district, Can Tho city) also designed mini, compact gift bags with prices starting from only 300,000 VND, suitable for consumers to give as gifts.
Ms. Trinh said that the Tet gift basket market is increasingly competitive. To attract consumers, stores must constantly improve product quality and launch new designs at affordable prices.
“This year’s popular gift baskets are quite popular, with the store selling an average of 30 baskets per day. Customers still choose high-end gift baskets, but purchasing power is slower. Currently, the store is still releasing new models until the 4th day of Tet before stopping. Next year, we plan to increase production of mini gift baskets because they are quite popular with consumers,” Ms. Trinh shared.
