Consumers prioritize domestic goods
Records at many supermarkets and convenience stores in Ho Chi Minh City show that Vietnamese goods are clearly dominating on shelves. From fresh food, processed food, household goods to cosmetics, most of the products on display are domestic brands, with increasingly eye-catching packaging and transparent information.
Ms. Ho Thi Lien (Dien Hong ward) said that her family prioritizes choosing Vietnamese goods when shopping weekly. "Now Vietnamese goods are much more beautiful than before, modern designs, clear information. The price is reasonable and the quality is also good, so I am assured to use them" - Ms. Lien said.

Meanwhile, Mr. Le Hoang Duc (Tang Nhon Phu ward) said that the factor that makes him believe is that the product is distributed through a large retail system. "When goods get into supermarkets, I believe they have been controlled for a certain amount. If the price is reasonable, I prioritize Vietnamese goods to support domestic businesses" - Mr. Duc shared.
According to retail experts, the high proportion of Vietnamese goods on shelves is not only the result of the "Vietnamese people prioritize using Vietnamese goods" campaigns, but also from the self-upgrading efforts of the manufacturing enterprise itself. When meeting the standards of a modern retail system, the product also simultaneously improves competitiveness.
Retail businesses accompany Vietnamese goods
According to Ms. Nguyen Thi Bich Van - Communications Director of Central Retail Vietnam, currently Vietnamese goods account for about 90% of the goods on the shelves of this system.
We actively support Vietnamese goods through business matching programs, creating opportunities for meetings between existing and potential suppliers," Ms. Van said.
In addition, businesses also advise and guide manufacturers on requirements when participating in modern retail systems, especially standards for packaging, labels and packaging specifications. These are important factors for products to be distributed effectively and compete fairly in the market.
According to Ms. Van, Vietnamese goods have now made clear progress in design and quality, competitive enough not only domestically but also with export potential.
From another perspective, Mr. Pham Van Trong - General Director of Bach Hoa Xanh said that the business's point of view is to become a bridge between consumers and brands, domestic and foreign production units.
We choose manufacturers with heart, responsibility and sufficient capacity to create safe products. Not only safe, products must also have reasonable prices to bring practical benefits to consumers," Mr. Trong emphasized.
According to Mr. Trong, whether it is a domestic or foreign enterprise, if it meets the criteria of prestige and capacity, Bach Hoa Xanh is willing to cooperate to bring customers the best choices.
According to Mr. Nguyen Nguyen Phuong - Deputy Director of Ho Chi Minh City Department of Industry and Trade, the fact that Vietnamese goods are increasingly popular in traditional markets and supermarkets shows that consumer confidence is being strengthened, while creating motivation for businesses to invest more methodically in quality and brand.
Vietnamese goods are increasingly showing their appeal to consumers, thanks to the quality and designs that businesses are taking care of and paying more attention to. Vietnamese goods consumption connection programs will continue to be implemented by the Department, bringing quality goods and reasonable prices into modern retail systems, serving city consumers" - Mr. Nguyen Nguyen Phuong informed.