Faced with prejudice about energy-fortified countries often associated with preservatives, Number 1 has been making changes for more than two decades.
The brand not only brings a real source of energy, but also sets the standard of non-conserative energy drinks, leading the "clean energy" revolution for Vietnamese people.
What does Gen Z want from a bottle of energy drinks?
In a world of pressure and speed racing, "power" is now not just about adding energy. It is a declaration of war with fatigue, a way to continue to have the right - clean - secure energy to continue to break through without having to pay the price.
Gen Z seeks products that are not preserctive, both energy-dense and responsible for themselves and the environment to fuel their passion.
The Nielsen survey shows that 70% of Vietnamese people say no to preservatives and 8/10 people are willing to spend more on non-preservative products, most of which are Gen Y and Gen Z, the generation that prioritizes health and sustainability.
I used to drink energy drinks just to stay alert. But since knowing that Number 1 is not preserctive, I feel more secure, knowing that I am receiving the right energy for my body, said Dang Linh, 27, a designer in Ho Chi Minh City.
For him, strength is not only to work effectively but also to live fully, passionately live consciously. That is also the spirit that Number 1 has pursued for more than 20 years.
Why doesn't Number 1 need to use preservatives?
Behind each Number 1 bottle is a journey of nearly 20 years of perseverance with the philosophy: "Nothing is impossible".
In 2006, when the Vietnamese beverage industry was still completely dependent on hot-processing technology, Number 1 decided to invest hundreds of millions of USD to bring in Aseptic sterile cold-processing technology from GEA Global Group, a technology considered the "adventure of the century" of the world beverage industry.
Aseptic brings a breakthrough with its absolute cold-pressure and sterile properties: from bottles, lids, water to the pressing environment. Thanks to that, Number 1 retains its full flavor and nutrients without the need for preservatives.
Mr. Vincent Mauer, General Director of GEA Vietnam & Philippines, emphasized: This method preserves nutritional value and flavor better than traditional pasteurization. Long-term use without preservatives, keep quality stable, and suit consumer tastes.
With Number 1, Aseptic is not only a technology that helps the product not contain preservatives but also a commitment to green living.
According to Mr. Vincent Mauer, Each 7th generation Aseptic technology line helps reduce water consumption by 91%. Thanks to that, GEA customers such as Number 1 save up to 97,500 m3 of water per year, equivalent to the amount of water used for 2,100 people in a year.
"GEA focuses on minimizing the use of PET plastic, which is where we can make the biggest difference," Vincent Mauer affirmed.
He cited that in the Vietnamese market, with the application of the 7th generation of Aseptic technology, Number 1 bottles have reduced their weight by up to 50%, from 27 grams to 13.5 grams, equivalent to a 20% reduction in CO2 greenhouse gas emissions on each bottle of the product.
A bottle of energy drinks is a choice for health, for the environment, for the future.
More than energy: It is energy to persevere passion
"I filmed vlogs all night, drank a lot, so Number 1 had no preservatives to reassure me. Taking on the energy to work effectively, being alert at the same time, the flavor is strong but not harsh, that is the reason I chose Number 1. Le Minh Quan (28 years old, content creator, Dong Nai) said.
With Number 1, the goal is never just to help stay alert for a few hours. Number 1 representative affirmed: "We want the product to be a sustainable source of energy, a foundation for each person to create their own "Number 1" version."
Over the past two decades, that journey has been maintained by Number 1, giving real energy to real people.
In 2016, Number 1 achieved Halal certification for Muslim countries. In 2017, it continued to mark the US FDA certification, paving the way to reach Asia and Europe, affirming Vietnamese quality to international standards.
From night shift workers, students staying up late, to office workers running deadlines... everyone can find in Number 1 a clean and durable source of energy, both to break through and to feel secure.
Every time you turn on the Number 1 hood, it is a time you choose to be alert, choose passion, choose to live clean to break through the world. Because to create and maintain the "Number 1" version of oneself, choosing the right energy is always the first step.
