THILOGI brand positioning journey

Thanh Thảo |

With a constant focus on upgrading and perfecting the high-quality logistics model, THILOGI has made an important contribution in supporting businesses in the Central region, Central Highlands, Southern Laos and Northern Cambodia to optimize their supply chains, thereby increasing their competitiveness in the international market.

Building a brand from small steps

From meeting the needs of internal operations, logistics has now become an important business area of ​​Truong Hai Group Joint Stock Company (THACO). In 2020, Truong Hai International Logistics Co., Ltd. (THILOGI) was officially established, one of 6 member corporations of the THACO multi-industry ecosystem. To date, THILOGI has built a position and reputation in the Vietnamese logistics industry, providing optimal solutions with full-package services including: road transport, seaports, maritime transport, forwarding services, packaging, component inspection, etc.

With the vision of becoming the leading logistics service provider in Vietnam, from 2022, the Group will focus on implementing three strategic tasks, including: perfecting the full-package logistics model; investing in infrastructure, vehicles, and equipment; improving service quality and expanding the business network. In particular, THILOGI develops forwarding services - connecting and providing international delivery and transportation services to reduce costs and enhance competitiveness for businesses.

Cang quoc te Chu Lai - cua ngo trung chuyen hang hoa quoc te tai mien Trung. Anh: THILOGI
Chu Lai International Port - international cargo transit gateway in the Central region. Photo: THILOGI

Investment strategy for in-depth development

THILOGI identifies synchronous investment in infrastructure and equipment as a core factor to improve the quality of the logistics service chain. In 2024, Chu Lai International Port put into operation wharf No. 2, capable of receiving ships with a capacity of up to 50,000 DWT. The Group also invested in a modern, high-capacity crane system including: STS gantry crane and RTG frame crane to improve lifting, unloading capacity and shorten cargo handling time. The warehouse and container yard system has also been expanded with specialized subdivisions such as: bonded warehouse, CFS warehouse, warehouse, regular and refrigerated container yard, meeting the needs of storing and preserving goods. At the same time, the port has cooperated with many international shipping lines to expand direct shipping routes to major ports in China, Korea, Japan, Thailand, India, the US, etc., creating favorable conditions for import and export enterprises.

THILOGI dang mo rong mang luoi, phu song dich vu, phuc vu hieu qua cho cong dong doanh nghiep trong nuoc va quoc te. Anh: THILOGI
THILOGI is expanding its network, service coverage, and effectively serving the domestic and international business community. Photo: THILOGI

For road transport activities, the company invests in a large number of specialized means of transport (tractors, semi-trailers, etc.); at the same time, it expands its branch and depot systems, develops a domestic transport network in Vietnam, Laos, Cambodia and international transport, thereby increasing its capacity to serve each key market with a variety of goods: fresh fruits, livestock, agricultural supplies, animal feed, cold goods, machinery and equipment, etc.

In the coming time, THILOGI will implement a plan to invest in large, modern container ships that meet emission requirements, exploit direct shipping routes from Chu Lai to China, Korea, and Japan; expand the refrigerated container yard with a total area of ​​nearly 25,000 m2; add more large-capacity tugboats at Chu Lai international port. In addition, the Group will invest in more than 300 specialized vehicles to transport fresh fruit for export.

Phat trien doi tau container, khai thac cac tuyen noi A.
Developing container fleet, exploiting intra-Asia routes.

Mr. Bui Minh Truc - General Director of THILOGI said: “A comprehensive service with many utilities, good service quality and competitive costs are the factors that determine the success and reputation of the brand. Therefore, THILOGI focuses on perfecting the operating system, building many optimal logistics solutions, improving service quality at each stage, applying flexible business policies, suitable for each customer. Currently, THILOGI's transportation service price is 10% lower than the market price, service fees at Chu Lai port are also 5 - 20% lower than other ports in the region".

Expanding network, "covering" brand

To expand and "cover" the logistics service chain in key economic areas, especially in the Central region, Central Highlands, Laos, and Cambodia, THILOGI is focusing on building and developing a system of branches, offices, and depots in strategic areas and international border gates (where many vital routes are concentrated).

Currently, THILOGI's branch and office system is present in many major cities in Vietnam such as: Hanoi, Hai Phong, Gia Lai, Quang Nam, Dong Nai, Ho Chi Minh City, and in countries such as Korea, Laos, Cambodia. This presence contributes to business development, market expansion, and creates a solid foundation for international competition. In 2025, THILOGI will continue to expand its network with new branches in Shanghai (China) and California (USA).

THILOGI hien la thanh vien cua cac to chuc logistics quoc te. Anh: THILOGI
THILOGI is currently a member of international logistics organizations. Photo: THILOGI

In order to approach new logistics trends, build a global network of agents and partners, THILOGI has joined major logistics organizations such as: FIATA, WCA, FMC, VLA... thereby participating in direct negotiations, exploiting optimal international logistics costs and minimizing risks. At the same time, promoting the application of technology, gradually digitizing management and operation to shorten processes, increase operational efficiency, and create convenience for customers to access international markets.

With a systematic and synchronous investment strategy, THILOGI is gradually positioning itself as a prestigious and professional logistics brand in Vietnam. In particular, Chu Lai International Port is being developed into a regional and global logistics center, playing an important role in the supply chain of goods in the Central region, Central Highlands, Southern Laos, Northern Cambodia and Northeast Thailand.

Thanh Thảo
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