ACCOMPANYING THE BUSINESS
In the context of the Vietnamese economy undergoing strong transformation, especially after the COVID-19 pandemic and under the pressure of digital transformation, globalization and green transformation, the private economic sector DNNVVV faces many challenges and opportunities. In that flow, the accompanying role of media agencies and mainstream press - typically Lao Dong Newspaper - becomes especially important and has strategic significance.
I think that Lao Dong Newspaper is not only a news newspaper, but also a "social and economic policy consulting agency" through a series of in-depth articles, seminars and programs accompanying businesses. With the motto "Truth - responsibility - fairness", Lao Dong Newspaper has become a propaganda communication channel, contributing to perfecting public policies, removing obstacles for the business community - especially employees.
A typical example is in 2024, I am honored to participate in the Workshop "Tax and a healthy financial system for sustainable development" chaired by the Ministry of Finance, General Department of Taxation in coordination with Lao Dong Newspaper. This is not only a policy dialogue forum between businesses and the State but also a place where recommendations and proposals from business practices are recorded, compiled and promptly reflected to competent authorities.
In addition, the continuous information articles about Resolution 68-NQ/TW and policies to support private economic development in Lao Dong Newspaper in recent times have clearly demonstrated the role of "policy communication leader". Through a series of analysis articles on administrative procedure reduction, tax policies, credit, land access, innovation, etc., Lao Dong Newspaper has contributed to orienting awareness, inspiring businesses and creating momentum to promote institutional reform.
It is also necessary to emphasize that the articles, seminars and events organized by Lao Dong Newspaper are not just a simple reflection or propaganda, but are the results of the survey process, approaching the reality of businesses and workers in localities, industrial parks and production clusters.
IS A BRIDGE BETWEEN THE STATE AND THE BUSINESS
In the process of building a socialist-oriented market economy, where the role of the private sector is increasingly becoming key, "policy bridge" is an extremely important concept. Lao Dong Newspaper, as the mouthpiece of the Vietnam General Confederation of Labor, has held this role very well for many years.
One of the outstanding manifestations is the regular organization of policy seminars by Lao Dong Newspaper. These forums have truly created a space for two-way policy exchange between managers and the business community.
The newspaper is also the leading media agency in synthesizing recommendations from businesses to reflect to central ministries and branches. Many recommendations of businesses through the articles of Lao Dong Newspaper have been reviewed and adjusted by the Government and the National Assembly. That shows the increasing prestige and influence of the Newspaper's policy recommendations.
It is impossible not to mention the particularly important role of the press in interpretating policies that is, helping businesses, especially employees, clearly, correctly and fully understand legal regulations, avoiding errors due to lack of information. For many small and medium-sized enterprises, a clear, easy-to-understand article about tax policies, social insurance or digital transformation... on Lao Dong Newspaper is worth no less than a training course of a state management agency.
I highly appreciate the consistency in the viewpoint of Lao Dong Newspaper: Always protect the legitimate and legal interests of workers and businesses - two core entities that create the results of the country's socio-economic development.
LAO DONG NEWSPAPER PROMOTES ESG IN THE BUSINESS COMMUNITY
In the new era, businesses must not only create economic value, but also share responsibility with the community, the environment and future generations. Therefore, the role of communication and promotion is corporate social responsibility (CSR) through events and social campaigns, which is extremely important and Lao Dong Newspaper has taken the lead in this field.
In 2025, Lao Dong Newspaper organized a series of major events related to green transformation such as: Launching ceremony of "Green transformation - Joining hands for a sustainable Vietnam"; Workshop "Unblocking green credit flows"; Workshop " Energy transformation for NetZero goals"...
These events are not only communication- oriented, but have truly connected policymakers, large enterprises, SMEs, financial institutions and international organizations to jointly build a practical, feasible and comprehensive roadmap for green transformation - a pillar of sustainable development.
I highly appreciate the way Lao Dong Newspaper promotes the concept of ESG (Environment - Society - Corporate Governance) in the business community, thereby helping to improve competitiveness, build a brand associated with sustainable values. In reality, businesses with clear CSR (social responsibility) strategies and effective communication often have better investment attraction, easier access to capital, customers and high-quality human resources.
As Vice President and General Secretary of the Hanoi State-owned Enterprises Association, I especially acknowledge the strong support of Lao Dong Newspaper for the private sector in " socializing sustainable development responsibilities". Thanks to accompanying communication, many small businesses have begun to change their awareness, from considering green transformation as a "coste burden" to "an opportunity to innovate the growth model".
Moreover, Lao Dong Newspaper has promoted its leading role and oriented public opinion, creating positive pressure for businesses not to stop at formal CSR but to switch to substantial, associated with long-term business strategies.
In the context of the Vietnamese economy aiming to become a high-income country by 2045, with the private sector being one of the key growth drivers, the role of the press - especially Lao Dong Newspaper - has become extremely important. Not only a "reporting person", Lao Dong Newspaper is also a "companion", "connector", and "champion of change", contributing to creating a communication ecosystem for sustainable development.
