After 12 days of organization, the Spring Fair has succeeded in creating a bustling Tet and Spring festival space. The event is not just a place for buying and selling but also a rich combination of production and business experiences with folk and modern cultural and artistic performances. Through this, the fair has succeeded in promoting product brands, regional images and arousing the pride of people for Vietnamese products.
Mr. Vu Ba Phu - Director of the Trade Promotion Agency (Ministry of Industry and Trade) - said, regarding the number of visitors and transactions: The Fair has attracted about 500,000 visitors. In particular, the event also welcomed international delegations from India, Philippines, Belgium, Korea, Japan, and China to explore cooperation opportunities.
Regarding business revenue, the results recorded are very positive, with revenue of units ranging from a few million to hundreds of millions of VND per day. It is estimated that up to 75% of participating units achieved outstanding revenue growth in the last two days of the week, typically localities such as Hanoi, Ca Mau, Lao Cai...
In addition, cultural and artistic programs are the "soul" that creates the difference for this year's fair. The integration of folk performance spaces, intangible cultural heritage performances interspersed with experiential activities such as making banh chung, figurine making... has created a bustling Tet atmosphere.
These activities not only help extend the stay of visitors but also enhance the value of products. At that time, each regional specialty is no longer just a simple item, but carries a cultural story, arousing pride and trust of people in Vietnamese goods.
The fair has built a consumption space imbued with the colors of spring, gathering high-quality Vietnamese products and regional specialties, combined with experiential activities and cultural and artistic performances. Through this, visitors not only shop but also experience traditional values associated with Vietnamese products, contributing to enhancing the attraction of the event and promoting the image and production - trade capacity of localities.
According to Mr. Dang Thanh Thien Hau - Director of Fanza Salanganes Nest Co., Ltd. (An Giang), the Spring Fair has opened up export opportunities for businesses.
Fanza is originally oriented to export 80-90% of output, the main market is China, the Asian community in the US, Cambodia. In the context that the Chinese market has been affected by trade tensions in the past two years, and the demand for high-end products has decreased, finding new channels has become an urgent requirement.
The organizing committee has combined bringing a delegation of foreign businesses to visit the fair, I find it very interesting. In addition to selling Tet goods, businesses want to connect B2B, connect with export businesses. This is an opportunity to promote stronger exports in 2026" - Mr. Hau said.
Right at the fair, Fanza met two Chinese businesses that invested in factories in Vietnam, owning ready-made distribution systems in the Chinese market. "They require a large number of bird's nests. The two sides are quoting prices and working together. The important thing is that they praise good product quality and reasonable prices," Mr. Hau said.
An intermediary unit exporting bird's nests to China also raised the issue of taking refined bird's nests and deep processing lines to put into their distribution channels. "With the intermediary unit, negotiating cooperation is almost 90% completed. The remaining 10% is to go to China to survey the distribution system and the final step is to ship goods" - Mr. Hau informed.
