Thanks to goods being strictly controlled, transparent price listing and clear origin information, this year's Spring Fair is assessed by many consumers as a reliable Tet shopping address.
According to Ms. Vu Ngoc Lan (Hoa Lu, Ninh Binh province), this is the third time she has visited the Exhibition Center. Previously, she participated in the A80 Exhibition, Autumn Fair. According to Ms. Lan, going to the fair is not only for shopping but also an opportunity to access new and quality products, and at the same time visit and experience the bustling atmosphere of trade promotion events.
On the occasion of the upcoming Lunar New Year, she takes advantage of shopping for many items to serve the consumption needs of her family. "Goods at the fair are very diverse, with clear origins, so I am quite reassured when choosing. In addition to buying directly, I also save information about reputable booths so that it is easy to connect, order and deliver goods to your place later," Ms. Lan shared.
Meanwhile, Ms. Nguyen Thi Dung (Bo De, Hanoi) said that she and her friends came to the fair by motorbike taxi combined with bus. Transportation is generally quite convenient. In particular, the organizers arranged free electric vehicles to take visitors from the gate to the exhibition area, which is very suitable for the elderly and families traveling in large numbers, creating a friendly and thoughtful feeling right from the reception stage.
“We consider this as an early spring stroll, both going out and visiting cultural and artistic activities organized throughout the fair grounds. Besides, we also take advantage of shopping for Tet items. Outside the market, there is no shortage of goods, but going to the fair brings a very different feeling, because you can see and choose to buy many typical products of localities in the same space,” Ms. Dung shared.
According to Ms. Dung, the big plus point of the fair is that prices are clearly listed and transparent. Many booths have practical promotions such as "Buy 5 get 1 free" banh chung, "Buy 3 get 1 free" chicken feet..., creating a lively shopping atmosphere. In particular, products such as tea, ginseng, cordyceps all have clear origin information, are strictly controlled by functional agencies, helping consumers feel secure and not worry about fake or counterfeit goods when shopping at the fair.
Regarding business fees, Mr. Duong Thanh Nhan - Deputy General Director of Cau Ke Wax Coconut Processing Co., Ltd. - said that through trade promotion programs, such as the Spring Fair, businesses have the opportunity to directly reach consumers in the Capital, listen to needs, tastes as well as very practical feedback from customers. The good news is that consumers in Hanoi and the Northern region love wax coconut products - Southern specialties.
In addition to the direct retail channel (B2C), businesses also connect with more agents and distributors in the North, thereby gradually expanding the market and product distribution system.
This time, the company places higher expectations than the Autumn Fair. We are displaying at two booths in areas H1 and H3, instead of one booth as before. The business also invests more in personnel and display scale to reach more consumers in the capital. Vicosap's goal is to bring confectionery products from wax coconut to Hanoi people's dining tables during Tet, so that every family can enjoy wax coconut products during the reunion days," Mr. Nhan said.
