According to Lao Dong's records at the booths, although it is not yet the peak weekend, revenue at the 2026 Spring Fair still reached a positive level, reflecting the good purchasing power of the market near Tet.
According to Ms. Tran Phuong Thuy - Founder & CEO of Levina men's and women's fashion, business gifts, and product packaging manufacturing company, the first Spring Fair in 2026 is not only a trade promotion activity at the beginning of the year but also an effective connection forum between businesses, consumers and domestic distributors. Participating in the fair, Levina brings product lines including handbags, wallets, clutches and leather belts.
Although taking place in the early days of the week, Levina's booth still records a stable number of visitors and shoppers. Thanks to selling products at prices close to production prices, the business is attracting a lot of attention and choice. After 3 days of opening, revenue reached more than 10 million VND per day. This result shows that leather products manufactured by Levina have gained a certain foothold in the market, especially for customers who prioritize quality and long-term durability" - Ms. Tran Phuong Thuy said.
Ms. Tran Phuong Thuy said that the most impressive thing is the increasingly clear interest of the market in domestically produced products, with transparent origins and stable quality. Besides sales results, businesses expect direct feedback from customers and exchanges with partners at the fair to be the basis for continuing to improve products, adjust business strategies and expand markets in the coming time.
Coming to the agricultural product booth, Ms. Le Thi Thanh Thanh - representative of Ly Son Pharm Import-Export Joint Stock Company, said: "After 3 days of participating in the fair, we noticed that the number of customers flocking to the fair is increasing. Not only our booth but also many other regional agricultural products and specialties are selling very well. This shows that the demand for shopping for Tet goods of people is increasing.
The best-selling products of the business are onions, one-branch garlic (lonely garlic), chili, seaweed, pickled onions, pickled garlic, red peanuts, and seafood products such as shrimp and fish - specialties that make up the brand of Ly Son Island (Quang Ngai). These are all familiar items in the Tet meal of many Vietnamese families.
Near Tet, the demand for buying pickled onions and garlic to eat with banh chung, jellied meat, and traditional dishes is very large. This year, we carefully prepare the source of goods, especially the new season's garlic to ensure the best quality for customers" - Ms. Thanh shared.
To attract customers, many businesses have promoted promotional programs. According to representatives of 5S Fashion, businesses have applied discounts from 30 - 50%, with some products deeply discounted by up to 70% compared to the listed price. Thanks to that, many customers stop by to see, try on clothes and decide to shop right on the spot.
We expect that with the number of visitors flocking to the fair increasing day by day, especially on the last two days of the week, purchasing power will be even better. Consumers come to the fair not only to visit but also to have a real need to buy products for Tet. When the number of visitors increases, the sales volume also increases accordingly. This creates great motivation for businesses" - Ms. Thanh said.
