East area continues to lead housing demand in Ho Chi Minh City
According to JLL's data for the first half of 2026, Ho Chi Minh City recorded about 3,000 new apartments for sale, raising the total accumulated supply to nearly 342,300 units. The East area continues to be the focus when accounting for 70% of the new supply, of which more than 43% belongs to the high-end segment. The market recorded about 3,600 successful transactions, maintaining a cumulative absorption rate of over 99.3%. According to Batdongsan.com.vn, the East area also accounted for more than 30% of the level of interest compared to other areas of Ho Chi Minh City in the second quarter of 2026.
In a more cautious market context, product selection criteria are also more realistic. Mr. Nguyen Van Dinh, Chairman of the Vietnam Association of Realtors (VARS), said that projects with transparent legal frameworks, reputable investors, guaranteed progress and affordable prices will play a leading role in liquidity. Despite being affected by interest rates and policy changes, customers still prioritize investors with financial capacity, ensuring project progress.
Not only driven by market demand, the Eastern Zone also plays a leading role thanks to planning orientation. In the multi-polar structure of Ho Chi Minh City, the Eastern Zone is defined as the Innovation - Technology pole, playing the role of urban core and financial center.
With a key transportation network being accelerated such as closing Ring Road 2, expanding Vo Chi Cong street to 12 lanes, My Thuy intersection, An Phu intersection..., the area possesses inter-regional connectivity potential, attracting a high-quality population force. Accelerating the progress of the Ho Chi Minh City Administrative Center and the International Financial Center in Thu Thiem, towards completion in 2028, continues to affirm the core role of the region.
Imperia Sensa Park - new choice for real estate buyers
The potential of the East area attracts many large real estate developers, including MIK Group. More than a decade ago, MIK Group began to develop in Ho Chi Minh City with low-rise projects in the East area such as Park Riverside, Villa Park, River Park and Rio Vista. The M Series, I Series and K Series high-rise product lines along with projects such as The Matrix One, The Magnolia, Imperia Signature Co Loa, The Parkland contribute to affirming MIK Group's name and aiming for quality and living experiences suitable for each customer group.
Inheriting the verified values, MIK Group continues to expand its presence in the South with high-rise apartment lines. On August 6, 2026, MIK Group held the groundbreaking ceremony of Imperia Sensa Park, marking a new development step in Ho Chi Minh City.
Located on the Vo Chi Cong axis, the project connects with Lien Phuong street and key traffic routes such as Ring Road 2, Ho Chi Minh City - Long Thanh - Dau Giay expressway, thereby expanding access to the city's economic and administrative centers. According to the plan, the project is located on metro line No. 6 (Thu Thiem - Long Thanh), expected to operate in 2030.
Built on a scale of 5ha under the advice of design units from Singapore such as studioMilou and ONG&ONG, Imperia Sensa Park offers diverse choices for residents with real living needs with 2 towers including 922 high-class apartments and 93 villas and townhouses. The investor's dedication is shown from the overall plan to each living space: construction density of only 28%, advantage of two sides adjacent to Rach Chiec river and One Ton canal, along with a design that prioritizes natural light and ventilation. The multi-layered utility system is also arranged into many layers of experience, from public spaces rich in connectivity, common utilities for community interaction to private spaces for relaxation and energy regeneration.
Not only that, Imperia Sensa Park also aims for a living space rich in experiences, where the river landscape with local imprints harmoniously combines with architecture and utility systems. All are organized in a synchronous overall, creating balanced spaces suitable for urban rhythm for the modern young generation of residents.
After Imperia Sensa Park, MIK Group will continue to expand its presence in Ho Chi Minh City with projects expected to be implemented in Can Gio and Hoc Mon. After more than a decade of presence in the Southern market, MIK Group's next step shows that the development orientation is not only in expanding scale, but also in how businesses transform development experience into products suitable for the actual needs of the market.
In a cycle where buyers increasingly value quality, long-term operation and verifiable values, this is also the foundation for MIK Group to continue to pursue the goal of developing quality, sustainable living communities associated with the new development pace of the Southern urban area.
