Resolutely prevent KOLs from supplying counterfeit goods and advertisements to deceive consumers

ANH HUY |

The National Assembly delegate said that measures are needed to completely prevent KOLs from supplying counterfeit goods and advertising to deceive consumers.

On the afternoon of November 3, continuing the program of the 10th Session, the National Assembly discussed in Group 3 the draft laws, including the draft Law amending and supplementing a number of articles of the Statistics Law, the draft Law amending and supplementing a number of articles of the Price Law and the draft Law on E-commerce.

Many delegates were interested in and gave their opinions on the draft Law on E-commerce. National Assembly deputies said that the promulgation of this Law will solve urgent problems related to digital trade and create a solid legal basis to break through the digital economy, while protecting the legitimate rights of consumers.

Discussing specific content, delegate Dao Chi Nghia (Can Tho National Assembly delegation) said that livestream activities are currently developing very strongly, but also carry many risks of false information.

Therefore, the delegate proposed to add a new provision to Article 22 on the responsibility of livestreamers selling goods.

"Living streams must be jointly responsible for compensation for damages caused by providing false or confusing information as prescribed in Clause 3, Article 22.

The determination of compensation will be implemented according to civil law. Such a regulation will enhance responsibility and protect consumer rights when livestreamers carry out activities related to sales on the electronic network" - delegate Dao Chi Nghia emphasized.

In addition, delegate Dao Chi Nghia also suggested that e-commerce platforms must take measures to "prevent livestreaming" for goods and services that are prohibited from advertising or need to be confirmed in advance, especially items related to health and pharmaceuticals.

To manage and promote the development of e-commerce, delegate Dao Chi Nghia also suggested that there should be solutions to overcome difficulties in cross-border tax management.

"This is very necessary and will overcome difficulties of the tax sector, reduce budget losses and ensure fair competition in e-commerce activities" - this delegate said.

Discussing in the group, delegate Hoang Duc Thang (Quang Tri National Assembly delegation) suggested that the drafting committee consider reviewing more things related to livestream content that has been a hot spot of public opinion recently.

These are cases where influential people, celebrities, and KOLs have been criminally prosecuted by authorities for livestreaming to advertise products as counterfeit goods, goods of unknown origin, and goods of wrong use, etc.

At the same time, it is necessary to supplement regulations on KOLs management, social network responsibility, registration and specific sanctions to create a clearer and stricter legal framework for Vietnam's e-commerce.

This delegate said that it is necessary to combine with the Law on Advertising and the Law on Consumer Protection, to have a complete set of legal tools to completely prevent the situation of "KOLs supplying counterfeit goods", advertising to deceive consumers, contributing to building a healthy and sustainable e-commerce environment.

Delegate Trieu Thi Ngoc Diem (Can Tho National Assembly delegation) suggested that KOLs and KOCs must be electronically identified before promoting or selling.

Accordingly, it is necessary to clearly state the advertising content, be responsible for goods and services, and be jointly responsible if the advertising information is different from the product profile that that person posted.

ANH HUY
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