Many key brands of Masan gather at Vietfood & Beverage - ProPack Vietnam 2025

At this year's event, Masan brought a comprehensive culinary and beverage experience space, introducing leading brands of Masan Consumer such as Chin-Su, Nam Ngu, Omachi, Vinacafe. These are familiar brands that have been serving and contributing to improving the daily life of millions of Vietnamese families.

Participating in this event, Masan also introduced WinEco - a pioneer brand in the journey of socializing clean vegetables in Vietnam. WinEco is constantly applying modern agricultural technologies to production to bring products that meet VietGAP and GlobalGAP standards to domestic and foreign consumers.

Masan pursues the strategy of "putting consumers at the center" with the long-term orientation of "Make Vietnamese foods global foods" - bringing Vietnamese cuisine and products to the world. In particular, it stands out with the Nam Ngu fish sauce brand that has been present in a series of major markets such as the US, Japan, Australia, Russia, China... and officially distributed in the Costco supermarket system in Korea on this occasion. This is a testament to the global competitiveness of Vietnamese products - not only in terms of quality but also in terms of sustainable development standards.

Speaking at the event, Masan representative shared: We constantly innovate to better serve 100 million Vietnamese consumers, making efforts to promote Vietnamese cuisine to the world to serve 8 billion global consumers. Vietfood & Propack 2025 is an opportunity for Masan to demonstrate its commitment to accompany the development of the Vietnamese food - beverage and agricultural industry in a safe and sustainable direction".

Participating in Vietfood & Propack 2025 is an affirmation of Masan Group's strategic vision in widely promoting the company's image and leading products to users as well as domestic and foreign enterprises, promoting the "Make Vietnamese Foods Global Foods" strategy.