At the 2025 Annual General Meeting of Shareholders held on April 25, sharing about the group's development momentum, Mr. Nguyen Dang Quang - Chairman of the Board of Directors of Masan Group said that consumer demand will never stop, only demand higher, more strict, more quality, more value. That is an endless source of inspiration for consumer goods businesses. The ability to build brands and brands is an eternal factor and is the choice of consumers and companies to invest in building.
After 30 years of persistent efforts, Masan has built many successful brands and labels. In 2024, about 98% of Vietnamese consumers will choose Masan products, this year it could be 99%.
In particular, the Chin-su chili sauce brand is "favored" by young consumers, showing that the strength is not only a "powerful brand" but has gradually become a "love brand" - the number 1 choice. This is an important factor leading the group's "Go Global" journey" - Mr. Nguyen Dang Quang is proud.
The Chairman of Masan Group said that the group's transformation journey sometimes makes outsiders confused, but all changes are aimed at meeting the goal of meeting the large and unsatisfactory needs of consumers. Masan has completed the first phase of the 5-year journey to build an integrated consumer - retail platform and will focus on consolidating the spending market share, bringing in profits in phase 2.
According to Mr. Nguyen Dang Quang, digital transformation is a "missing piece" for Masan to transform from a traditional, multi-industry corporate image to an integrated consumer experience platform, similar to the world's leading retail and technology corporations such as Walmart, Amazon, Alibaba, Reliance or Apple.
He warned that traditional models will gradually disappear and digital transformation will reshape the entire industry (management, supply chains, branding, innovation, customer experience, modern retail). Integrating software, data, AI, and automation into Masan's DNA is a must.
Sharing about the strong commitment to growth in parallel with sustainable development, Mr. Danny Le - General Director of Masan Group emphasized that Masan has fulfilled its promise of impressive business results in 2024.
At last years General Meeting of Shareholders, we pledged to shareholders that Masan would return to a profitable growth path, and we are proud to have done so in 2024. Masan Consumer (MH) has recorded nearly double-digit growth in revenue and profit, while WinCommerce (WCM) and Masan MEATLife (MML) both brought in profits.
This proves that growth and profits can go together. The results of the first quarter of 2025 further affirm the strength of this transformation process. Looking forward, we will continue to focus on strongly expanding the scale of growth pillars with sustainable profits and the digital transformation strategy will be the driving force to help us maximize the resonance efficiency between Consumer - Retail - Technology platforms" - Mr. Danny Le said.
Speaking more specifically about digital transformation, Mr. Danny Le said that he will build a digital interface like a twin brotherhood of what we are doing in a offline environment, how to digitize, operate multiple channels and combine. Digital transformation is the final piece, with the construction of a digital consumer interface for integration, by the end of this year this platform will be put into operation, using AI and machine learning.
The 5 strategic pillars to unleash profits and outperform sustainability of Masan will be: spending market share, network, members, supply chain, digital transformation + automation. When every strategic piece is completed, sustainable value will be created with: 20% profit growth; 20% ROE growth; 2x net debt/ EBITDA ratio - Mr. Danny added.
At the General Meeting of Shareholders, Masan submitted a plan to shareholders depending on the Company's internal approval, macroeconomic conditions and the recovery of the consumer market, with the expected consolidated net revenue in 2025 to be in the range of VND 80,000 - 85,500 billion, corresponding to a LFL growth rate of 7-14% over the same period (after adjustment for HCS separation).
