In 2025, Bai Chay welcomed about 8.3 million tourists, of which international visitors reached more than 1.9 million, equivalent to about 9% of the total number of international visitors to Vietnam; total revenue from tourism reached over 20,400 billion VND. Located in the center of the Sun Elite City project, Sun Festo Town welcomes a "giant" flow of visitors, while enjoying the advantage of super connectivity with all types of transportation.
Accordingly, if choosing to travel by expressway, the distance from Hanoi to Sun Festo Town will only take less than 2 hours. In the future, when the Hanoi - Quang Ninh high-speed railway line operates, the travel time is expected to continue to be shortened to about 30 minutes.
Sun Festo Town also quickly connects with Van Don International Airport and Ha Long International Passenger Port, helping tourists easily access the resort - commercial - entertainment urban complex by the heritage bay. In particular, the Cua Luc tunnel planning to 2030 is expected to increase inter-regional connectivity, expand urban development space and promote Bai Chay real estate value in the long term.
With the central location of the "festival capital" Sun Elite City, Sun Festo Town also inherits advantages from existing utility ecosystems such as Bai Chay beach, VUI-Fest night market. In parallel, Sun Group also adds new tourism products such as the 3D mapping show "Long Van Khanh Hoi", Sun Bavaria beer restaurant at Ngon Hai Dang and a series of year-round festival events.
In addition, the investor also "joins hands" with the "giant" of the global architectural industry KPF to create a new look for Sun Carnival Square, Trade Park, Festival Park with large-scale entertainment, shopping, experience and community space complexes. It can be said that Sun Festo Town is possessing the position of "center of the center" in the most vibrant tourism ecosystem in Quang Ninh.
The newly launched Sun Festo Town sub-area includes 3 The Festo high-rise towers (F1, F2, F3) with more than 2,000 apartments and 135 commercial townhouses developed according to the "Festival Living" idea - a new living trend that is being favored in international tourist cities. Outside is a vibrant festival atmosphere, inside it is like a "resort oasis" imbued with Japanese flavor.
Inspired by the wellness culture of the "Land of the Rising Sun", Sun Festo Town integrates a series of health care facilities such as meditation gardens, tea ceremony spaces, health gardens and an infinity pool system and four-season pool right in the inner area. In particular, the high-rise hot spring facilities operated according to Onsen standards are a privilege only available in Sun Festo Town and appear for the first time in Quang Ninh, bringing a Japanese-style resort experience.
Sun Festo Town also creates an impression thanks to the modern architectural language inspired by the limestone islands on Ha Long Bay. Instead of being designed in the traditional high-rise box form, the three The Festo towers are graded and stratified to recreate the image of layers of limestone terrain layer upon layer in the middle of the majestic sea surface. The graded sections are transformed into sky gardens, terrace lounges and private living spaces for residents, helping the project harmonize with nature, expand green space, optimize visibility and increase resort experiences.
Not only accumulated assets, this subdivision can generate cash flow immediately thanks to an optimal operating model. Apartments are handed over with full furniture (excluding electronics), helping owners save time, costs of completion and quickly put into operation for accommodation. Diverse product structures from studios, 1-bedroom-3-bedroom apartments, duplexes, base block shops... meet the needs of many customer groups.
In which, special apartment funds will be operated by international hotel units, contributing to standardizing service quality, improving accommodation experience and increasing the ability to attract mid- and high-end customers.
The appearance of Sun Festo Town continues to complete the resort - entertainment - commercial - accommodation ecosystem that Sun Group is developing at the Sun Elite City Bai Chay complex. "Sun Festo Town is an important piece in the journey to create a "festival capital by the heritage bay" - where visitors can enjoy all-in-one đẳng cấp experiences throughout the four seasons of the year," a representative of Sun Property shared.
