Buyers are assured thanks to traceability
Visiting Tan My market to buy food for her family, Ms. Le Thi Yen was surprised to see a pork stall appearing selling according to the "Responsible Green Stick" model. "Previously, I only saw this model in supermarkets, now there is also a market near my house, so I tried to learn about it" - Ms. Yen shared.
Similarly, Ms. Hoang Thi Lan, living in Tan My ward, also chooses to buy pork at points of sale with signs "Green responsibility". According to Ms. Lan, in addition to reasonable selling prices, it is important that buyers can clearly know the origin and unit responsible for the product.
According to records, the "Responsibility Green Stick" pork selling model is being piloted at Tan My market. All pork at points of sale are traded through the exchange, have clear origins and are quality controlled before reaching consumers. Direct connection from the farm to the selling point helps increase market transparency, while limiting intermediaries, contributing to optimizing selling prices for people.
According to Mr. Dao Ha Trung - Chairman of the Ho Chi Minh City High-Tech Association (the unit operating the city's meat supply chain management system), the biggest concern of consumers today is the safety of products, including both food safety and disease safety.
Currently, the meat supply chain management system from farm to table is operating under the chairmanship of the Ho Chi Minh City Department of Food Safety under the direction of the Ho Chi Minh City People's Committee. From 2016 to now, the system has carried out continuous control of the entire pork supply chain.
Right from the time the pigs are released from the barn, the veterinary force has checked their health, assessed the risk of disease and monitored vaccination. At the slaughterhouse, the inspection process continues to be carried out.
Gradually replicate the model
According to Mr. Dao Ha Trung, pork traded on the exchange currently simultaneously addresses three important requirements: ensuring disease safety, ensuring food safety and increasing publicity and transparency in goods circulation.
According to the regulations of the Ho Chi Minh City Stock Exchange, all pork put on the exchange must be traced through the city's management system, helping small traders and consumers authenticate the origin of products.
Each piece of meat sold is affixed with a traceability stamp. When scanning the QR code, consumers can check information such as the time of slaughter, veterinary unit inspection, slaughtering time, circulation confirmation unit and food safety criteria.
Data is stored on the blockchain platform in real time, which cannot be edited or interfered with, thereby contributing to strengthening consumer confidence in pork products in Ho Chi Minh City.
All data is stored on the blockchain platform in real time and cannot be edited or interfered with. This is considered an important platform to build consumer confidence in pork products in Ho Chi Minh City.
Mr. Nguyen Minh Hung - Deputy Head of the Trade Management Department, Ho Chi Minh City Department of Industry and Trade - said that the "Responsibility Green Stick" program is currently mainly implemented in 12 retail systems, supermarkets and convenience stores. However, functional sectors have received many proposals to expand the model to traditional markets to reach a wider range of consumers.
The expansion will be carried out step by step and cautiously because it is directly related to people's health" - Mr. Hung assessed.
According to the plan, Ho Chi Minh City will continue to pilot bringing products that meet the "Responsibility Green Stick" standard into school kitchens. To encourage small traders to participate, functional sectors focus on practical benefits such as access to quality goods, competitive prices through exchanges; support preservation equipment at traditional markets; and at the same time increase brand recognition, attract customers and enhance the reputation of points of sale.
