In line with the general trend of digital transformation, VietinBank has always proactively implemented business strategies, applied new technologies, and digitized products and services to bring extremely fast and convenient experiences and transactions to all customers.
Along with that, the Retail operation deploys flexible solutions, develops strongly, operates business operations appropriately, adapts and keeps up with general changes in the market through direct sales campaigns on a national scale and attracts the attention of a large number of customers such as: "Shop365 product package - 365 days to conquer shop owners"; "Go to every alley - Knock on every shop"; "Pack2School"... In 2023, total revenue from retail activities contributes 46% of the total operating revenue of the entire bank. In the 9 months of 2024, VietinBank's retail segment achieved encouraging results in the growth of retail loans, CASA deposits, foreign currency deposits...
With that result, VietinBank was awarded the "Best Retail Bank in Vietnam 2024" award by the prestigious British magazine - Global Banking and Finance Review. This award is a recognition of VietinBank's outstanding achievements in the retail sector, aiming to bring customers outstanding products and services based on a deep understanding of the experience journey from awareness to purchase and after-sales care. This is an important part of VietinBank's "Customer-centric" strategy, and is also an important mark of VietinBank when it was awarded the title "Best Retail Bank in Vietnam" by Global Banking & Finance Review for 9 consecutive times. This title is not only a recognition of a large, prestigious international organization, but more importantly, it is the trust and companionship of a large number of customers throughout VietinBank's development journey over the years.
Along with the launch of many convenient products and services, Shop365 product packages and financial solutions "Super preferential interest and fees" and the Campaign "Go to every alley - Knock on every shop" for customers who are business owners, small traders doing business at shopping centers/traditional markets, e-commerce platforms... such as:
- 5 times the interest rate on deposits on payment accounts (0.5%/year)
- Preferential loan interest rate from only 5%/year
- POS payment fee from only 1%
- Free beautiful account number, account nickname - Alias, debit card...
- Free issuance, annual fee for international debit card and many other incentives
The product has attracted the attention of many customers. As of June 30, 2024, after implementation, 121% of the plan has been completed, nearly 100% of branches have implemented roadshow activities and direct sales in the area.
At the same time, the Campaign "Go to every alley - Knock on every shop" has also left positive impressions, becoming a synchronous, nationwide sales campaign covering a wide range of customers using digital banking services, including money transfer/payment services via VietQR code.
The package “Shop365 Product - 365 days to conquer Shop owners” of VietinBank has really made an impression, won the trust of many customers and has been recognized by Global Banking and Finance Review Magazine as “Innovative Retail Banking Product” in the category for Retail Banking.
To achieve the above achievements, VietinBank always sets challenging goals and aspirations every year to improve customer experience through the Digital Transformation Project. Now, with just a smartphone and the VietinBank iPay Mobile app, every customer can perform most of the regular financial transactions regardless of space and time; with over 200 features and utilities to help customers manage spending, transactions/payment accounts easily and conveniently while still ensuring the security and safety of customers' accounts. According to the digital transformation roadmap, from now until the end of 2028, VietinBank will comprehensively digitize retail activities to better serve the needs of all customers.
Previously, on August 8, 2024, within the framework of the Vietnam Retail Banking Forum 2024 in Ho Chi Minh City organized by the International Data Group (IDG), VietinBank was honored to receive the "Outstanding Retail Bank" Award in 2024. The Outstanding Vietnam Retail Bank Award is organized to seek and honor banking products and operations with excellent performance, typical of practical contributions to the development of the banking industry and the financial sector...
The double award of "Best Retail Bank in Vietnam 2024" and "Innovative Retail Banking Product for Shop365 product package" honored and awarded by Global Banking and Finance Review this time is the motivation for Retail activities in particular and VietinBank to continue to create new business knowledge, many banking products and services with high and outstanding technology content, helping business activities become increasingly safe, effective and develop sustainably.
VietinBank sincerely thanks customers for their attention, trust and support over the past time. VietinBank commits to continue to improve and upgrade products and services, thereby bringing perfect experiences to customers, constantly improving the value of life for all customers.
