In the context of globalization and the 4.0 industrial revolution, macroeconomic trends (Mega Trends) are reshaping the socio-economic landscape, the Institute for Brand and Competition Strategy Research (BCSI) in collaboration with Vibiz Vietnam Joint Stock Company has conducted in-depth research, launching the Report " Big Trends: Creating a Prosperous Future" conducted by a group of experts including: Dr. Nguyen Thanh Trung, Chairman of the Council of the Institute for Brand and Competition Strategy Research - Chairman, and members: Doan Duc Thuan, Tran Thi Hoai, Chu Thanh Hang...
The report has been prepared and compiled by experts into a book with the same title, highlighting the scope of coverage of 5 key trends including: Geopolitical Schism; Climate Change; demographic shift; Technology explosion and smart urbanization.
The book is nearly 100 pages thick, divided into 4 parts: Part I - Overview of Mega trends, highlighting major trends; Part II - Understanding major trends, going into depth to analyze segmentation and geopolitics; Part III - Coming to a State based on innovation and creativity; Part IV - Vietnamese enterprises adapting to a world of great transformation are suggestions on adaptation to global technology trends and innovation.
To clearly demonstrate research, analysis and assessment, specific illustrative charts for each problem have been scientifically and logically applied by experts, creating liveliness and flexibility to guide readers to easily learn and grasp the content.
Right on the cover of the book, the user image is created by Imagen 3 - Google AI's highest quality image creation model. This is AI's image of Hanoi 100 years later.
According to Dr. Nguyen Thanh Trung, the report is the result of a multidimensional analysis process, combining reputable data sources, scientific research methods and practical perspectives from the team of experts from BCSI and Vibiz.
Through the book, the compilation group hopes to provide useful references for leaders, policymakers and businesses in building long-term strategies, optimizing resources and enhancing competitiveness; contributing to promoting innovative thinking, turning challenges into sustainable development drivers, for a prosperous future for Vietnam and the world.
