Responding to Vietnam Book and Reading Culture Day 2026, the Juan Villoro meeting event series in Hanoi opens up opportunities for Vietnamese readers to directly interact with one of the prominent faces of contemporary Mexican literature.
Juan Villoro is a famous author in Mexico, with more than 30 works in many genres such as novels, short stories, essays and journalism. He has won many prestigious literary awards in the Spanish-speaking world.
At the exchanges, author Juan Villoro talked with readers about the "magic of literary creation", and shared how he views reading as a co-creation process. Accordingly, readers not only receive the content but also contribute to completing the meaning of the work through personal experiences.

The dialogue space is expanded from lecture halls to bookstores, where interactive activities are designed to arouse curiosity and imagination. In particular, the "book maze" model brings a unique discovery experience, helping readers - especially children, step into the world of stories in a more vivid way.

In addition, the event also acts as a cultural bridge, contributing to helping Vietnamese readers understand more about the literary life and storytelling art of Mexico, and at the same time spreading reading inspiration in the community.
In the content of the work, "The Wild Book" is introduced as an imaginative adventure journey, revolving around the boy Juan during his turbulent summer vacation.
From a seemingly dull space, he stepped into a strange world where books have their own lives, can even move on their own and contain unexplored secrets.

The work is introduced as a journey to explore the world of books, libraries and imagination, where each book is not only for reading but also has its own life, encouraging readers to participate in creating the meaning of the work.
With an adventure story rich in humanity, "The Wild Book" is expected to contribute to nurturing the love of reading, opening up new experiences for readers of many ages.