"S death to the people, near the people, for the people" is not only expressed in the policy content but needs to be expressed in the process of communication, implementation and implementation of policies.
No matter how carefully planned, if it cannot reach people and businesses, the policy will be difficult to bring into life. However, reality shows that there are still many legal documents, decrees, and circulars in effect but the implementers do not know, do not understand, or even misunderstand.
One of the areas that needs strong policy communication today is social insurance (SI). From July 1, 2025, registered business owners will have to participate in compulsory social insurance. However, a survey shows that the majority of small business households do not know about this regulation or are confused about their rights, procedures, and payment levels.
The mainstream press will play the role of a pioneering force in helping to " decode" policies - turning dry legal language into easy-to-understand, easy-to-remember, and easy-to-use information.
To do this well, along with the initiative of press agencies, it is necessary to have responsible coordination from the agency itself issuing the policy, the advisory agency and the agency assigned to implement the policy.
The digital age puts mainstream press in competition with social networks and other unofficial information sources. When fake news and false information are rampant on social networks, mainstream newspapers become places where people go to verify information; a support for businesses to plan strategies to comply with legal policies.
State support, including the ordering mechanism to carry out policy communication tasks, especially in areas related to social security, social insurance, health insurance, education, environment, etc., will provide weapons and strength for press agencies in spreading strong and in-depth policies.
Because if there is no proper investment and support, mainstream press will gradually be overwhelmed by unverified information channels - this not only affects the effectiveness of policy communication but also poses many potential risks to the whole society.
Do not let people be passive in the face of the new policy is an urgent and responsible requirement from many sides.
In the journey to bring policies to life, mainstream press is not only the reporter, but also the companion, critic and promoter of policies in the right direction, creating understanding and social consensus for people to know, support and follow.
