After only a few days of release, singer Hoa Minzy's MV "Bac Bling" has risen to Top 1 in the Trending music category on YouTube, attracting millions of views and countless exciting comments.
It is no coincidence that this product makes a strong impression; it is the result of serious investment and a unique idea combining modern music with traditional cultural materials of Bac Ninh.
In particular, in addition to the names that are very popular with young people today, singer Hoa Minzy, musician Tuan Cry and talented producer Masew, the MV "Bac Bling" also features comedian Xuan Hinh - a "monument" in traditional art - participating in the smooth and unbelievable "arranging" scenes, contributing to creating special attraction.
Director Le Quy Duong, when speaking with Lao Dong Newspaper, commented very correctly when saying that "Bac Bling" is a great example of the efforts to build an advanced Vietnamese cultural industry, integrating internationally but still imbued with heritage and national traditions.
However, Hoa Minzy's "Bac Bling" is not only an example of the cultural industry but also a suggestion for success for many other localities across the country in terms of how to promote tourism in the current context.
In Bac Bling, Hoa Minzy cleverly turned this MV into an invitation to attract audiences to travel to Bac Ninh.
And this has made Bac Ninh suddenly become the most searched keyword on social networks in recent days.
Previously, the Vietnamese music industry also had many MVs promoting tourism such as "Vietnam Oi" (Minh Beta), "Hello Vietnam" (Pham Quynh Anh), "Di De tro ve" (Soobin Hoang Son) or OST "I see yellow flowers on green grass"... However, the spreading effect of these MVs could not be as good as "Bac Bling".
Regarding tourism promotion, over the years, from national to local levels, we have had thousands of clips that have been invested in carefully, at huge costs.
However, these traditional clips, including the clip promoting the National Tourism Year - Hue 2025 with the theme Hue - Ancient Capital - New Opportunities recently published on the official Fanpage of the Hue City Peoples Committee, are often quite monotonous, safe in terms of image as well as message, lacking breakthroughs to deeply mark the audiences heart.
Most of these clips use a recording - music - listing of familiar scenic spots, making it difficult to spread widely or create a real strong push on digital platforms.
The appeal and success of the MV Bac Bling shows that this is a new success formula for tourism promotion that suggests many localities: Taking famous factors as the locomotive of the media, in parallel with honoring local people and the quintessence of indigenous culture.
Vietnam tourism needs more Bac Bling and singer Hoa Minzy to create more momentum and promote the image more effectively to serve the ambitious goal in 2025, which is to welcome 22 - 23 million international visitors and 120 - 130 million domestic visitors.
