In the latest case, Quang Linh Vlogs and Hang "Du Cach" and 3 others were prosecuted and temporarily detained. The police investigation agency, Ministry of Public Security, has determined that the defendants have signs of committing the crime of producing counterfeit goods as food and deceiving customers.
Many artists, singers, models, and influential people on social networks have received advertising contracts for brands, which are not true about product quality. They only " say they can get" to get money, while poor quality products or counterfeit goods make consumers suffer the consequences.
More indignant and upset, when the truth is exposed, artists and influencers only go to their personal pages to apologize for a few hours and then finish work, considering that nothing happened. Producer and advertiser, no one is responsible before the law. This situation has been going on for a long time, no one has been prosecuted, so the advertisers are "grateful" to the law.
Along with the art world, when social networking platforms became popular, influential people immediately appeared, including those who exploited personal pages and channels to advertise. This has led to many consequences, mixed-use fake news, and difficulty controlling.
Therefore, the Ministry of Culture, Sports and Tourism has added regulations related to celebrities participating in advertising in the draft Law on Amendments and Supplements to a number of articles of the Law on Advertising to tighten advertising activities, protect consumer rights and provide clearer regulations on the responsibilities of violators. To handle violations, it is necessary to clarify the responsibilities of related entities.
Artists, models, and KOLs, when participating in advertising activities, must be subject to the regulation of the law on advertising. When there are appropriate, strict regulations close to reality, there will be no loopholes for individuals and organizations to "circumvent" the law. The law on advertising also contributes to building pure customs and social ethics in this business field.
More importantly, the law covers all advertising entities, which will help control tax compliance and prevent tax losses in advertising activities. Currently, there are many individuals and celebrities who receive advertising contracts but do not pay taxes, this situation is only corrected by the provisions of law.
Along with preventing tax losses, the law also ensures fairness for advertising subjects.
