Ms. Trinh Hong (character's name has been changed) said that currently, there are many famous and prestigious people such as TV station editors, actors, KOLs, doctors... participating in advertising many products including food and milk.
"How will the above individuals be handled if their advertisements are untrue? What recommendations does the police have and what solutions will there be to prevent the abuse of popularity to advertise false information?" - Ms. Hong asked.
Regarding the above question, the Ministry of Public Security responded on the Electronic Information Portal.
The Ministry of Public Security said that in recent times, the leaders of the Ministry of Public Security have directed functional units to focus on fighting and strictly handling celebrities, influential people in society and in cyberspace who use prestige and personal influence to compose, assist and assist in promoting and trading counterfeit goods such as food.
For famous, prestigious, influential individuals in society and in cyberspace, the Ministry of Public Security requires strict compliance with legal regulations when participating in advertising, being aware of their responsibility towards society, being careful with their statements on social networking platforms when implementing promotional contracts, introducing, and announcing products that they represent brands and images to make consumers trust and decide to buy products.
Absolutely do not provide false information, exaggerate about the features and effects of the product that lack basis, scientific basis and supporting documents. All violations of the law are verified, thoroughly investigated, and strictly handled according to the law.
To prevent the situation of taking advantage of false advertising popularity, there needs to be a synchronous participation of authorities, social organizations and each citizen. In the coming time, the professional units of the Ministry of Public Security will advise the leaders of the Ministry of Public Security to direct the following contents:
Review loopholes, shortcomings, and inadequacies in the legal system, in state management of food safety, commercial business, and consumer protection.
Propose amending and supplementing the laws regulating a number of types of crimes in the fields of food safety, food production and trading, promotion, marketing, and sales in cyberspace and increasing the severest penalty for crimes in this field in the process of amending and supplementing the Penal Code.
Propose amending and supplementing state management regulations on the field of food safety, on the field of promotion, marketing, and sales in cyberspace.
Discuss and coordinate with state management agencies to strengthen inspection and supervision of advertising activities, censorship advertising content on media, especially on cyberspace to proactively detect and promptly handle untrue advertising content for strict handling according to legal regulations.
Organize investigation, verification, and comprehensive and thorough handling of acts with signs of crime, related to the field of advertising to increase deterrence and prevention.
Request social networking platforms ( Facebook, YouTube, TikTok...) to coordinate in preventing violating advertising content and promptly remove untrue advertisements when detected.
Strengthen propaganda and legal education on advertising in the community, helping people identify false advertising and know how to protect themselves.
