Vietnam is on the "landscape map of the planet", where destinations are not only beautiful but also capable of evoking deep emotions for tourists.
Ranked 17th/28, Vietnam is not a surprising name, but it is a clear proof of its persistent appeal.
Many localities and tourist destinations of Vietnam have been in the top of the most beautiful destinations in the world voted by prestigious international organizations.
A country that can bring visitors many natural experiences, from high mountains, tropical forests, terraced fields to blue sea, pearl islands. This diversity is not available everywhere.
Symbols such as Ha Long Bay, Phong Nha - Ke Bang always have an attraction that captivates tourists.
Those heritages are not just beautiful landscapes, but "national brands".
Images of thousands of rocky islands in blue water or unique caves in the world have become a weighty invitation on the global tourism map.
But if there is only landscape, Vietnam will hardly be able to stand firm in the increasingly fierce competition of the world tourism industry.
What makes the difference lies in the "soft" values.
It is a peaceful and stable country, a key factor in choosing destinations for international tourists.
It is a safe society, where visitors can feel secure to experience.
Vietnam possesses a rich culinary scene, and above all, is friendly, gentle, and hospitable people.
It is no coincidence that Hanoi is ranked in the group of the most friendly cities in the world according to Time Out's survey.
Friendliness cannot be "built" in a day or two, but is the crystallization of culture, lifestyle and long-term behavior.
These factors, when standing alone, may be an advantage. But when combined, they create overall attraction, something that many countries with beautiful landscapes are still lacking.
However, being honored does not mean being able to "fall asleep".
Global tourism is fiercely competitive, where every destination is striving to innovate itself. If we do not know how to transform resources into products, the advantage will only stop at potential.
The story is no longer "What does Vietnam have", but "What does Vietnam do with what it has".
From landscape, culture to people, everything is ready. But what is needed is the way to organize, manage and elevate the experience, so that each tourist does not only come once, but wants to return many times.
Vietnam has been named in the list of the most beautiful countries in the world. But to keep tourists, more than one title is needed.
That is a tourism development strategy worthy of its own beauty.
