This is an important milestone in Bliss' "Advancement" journey, bringing Italian-style gelato closer to the culinary community in the capital.
We hope to bring Hanoian diners not only flexible gelato with Italian standards, but also a sophisticated lifestyle. Lotte Tay Ho is an ideal destination for customers to explore, enjoy and capture memorable moments with Bliss, the brand representative shared.
On the first day of opening, the store welcomed hundreds of customers to enjoy, creating a vibrant atmosphere and receiving many positive responses.
Ms. Minh Anh, a diner from Cau Giay area, shared: I am really impressed with the ice cream here because of its smoothness, low sweetness, clear and natural fruit flavor. Eating a spoonful makes me feel completely different from regular ice cream, just like the experience of gelato I had when traveling in Italy.
Even Ninh Tito, a famous hot Tiktoker in Hanoi, came to check in and excitedly said: In the past, if you wanted to eat Bliss you had to go all the way to Saigon, now you dont need it anymore, I just want to run to Lotte Tay Ho next to my house to eat it for a long time, its wonderful.
Released in 2020, after just over 5 years, Bliss has quickly affirmed its pioneering role in defining gelato in Vietnam. Unlike many other ice cream lines, gelato of Bliss has a high fresh milk content, processed according to a special beating and stewing technology, helping to create a flexible, smooth, and flavorful texture. When enjoying, diners are not overwhelmed by sugar or fat, but instead by the purity and natural sweetness of the refined ingredients.
In addition, Bliss constantly innovates and develops its own formula from raw materials to control the best quality. The brand pursues the philosophy of "high-end handicrafts", in which each processing stage is meticulously and carefully cared for. For example, the chili sauce, the soul of the "signature" flavors of " home" Bliss (such as pickled tamarind or chili salt mango) is simmered slowly every hour with the combination of four different types of chili to create a bright red color, fragrant aroma, rich flavor without being spicy. Or the Typhoons of almonds, macca, dried coconut, ... are all hand-dried, grated or sliced by Bliss to keep the crunchiness, blend with a smooth crust. This effort aims to honor each original flavor, bringing unforgettable experiences to diners.
Not only focusing on technology, Bliss is also steadfast in the criteria for supporting Vietnamese agricultural products. The ingredients are mostly from high-quality farms across the country such as: vanilla from Gia Lai, Nagare strawberries from Hokkaido grown in Da Lat, Dona durian grown in Vietnam... In particular, the source of fresh milk is taken from Mang Yang plateau (Gia Lai) - a land with a fresh climate, healthy herd producing nutritious milk, creating a smooth and rich grassland of Bliss.
On the occasion of the opening of Lotte Tay Ho store, Bliss also sent customers a series of special incentives as a thank you. With a bill from 70,000 VND, customers immediately receive a lovely bear sticker. Bills from 240,000 VND were given an additional glass of sophisticated bear. In particular, for orders from 500,000 VND or more, customers will own a Canvas Bliss bag that is extremely fashionable and convenient.
