The manufacturer of mobile applications that help consumers identify and boycott US goods has seen their applications gain strong interest in Denmark and elsewhere after US President Donald Trump's plan for Greenland escalated.
Ian Rosenfeldt - creator of the "Made O'Meter" application - said he recorded about 30,000 downloads of this free application in just 3 days at the peak of the transatlantic diplomatic crisis at the end of January 2026. Accordingly, since its launch in March 2025, this application has had a total of more than 100,000 downloads.
Rosenfeldt, who lives in Copenhagen, Denmark and works in digital marketing, decided to create this application 1 year ago, after joining a Facebook group of Danish people who want to boycott American goods.
The latest version of "Made O'Meter" uses artificial intelligence to identify and analyze multiple products at the same time, then propose similar alternative products manufactured in Europe. Users can set options, such as "Not US-owned brands" or "Only EU-based brands". This application claims accuracy over 95%.
After the initial surge in downloads when the application was launched, the number of users gradually decreased. By January 2026, when President Donald Trump continuously emphasized the need for the US to control Greenland, usage increased again. Peaking on January 23, with nearly 40,000 scans of the "Made O'Meter" application in 1 day, far exceeding the level of about 500 scans per day in the summer of last year.
This number has decreased since then but there are still about 5,000 visits per day this week, according to Mr. Rosenfeldt.
He noted that the "Made O'Meter" application is used by more than 20,000 people in Denmark, along with people in Germany, Spain, Italy and Venezuela.
According to Mr. Rosenfeldt, boycotts like the application he founded will not harm the US economy, but will send a message to supermarkets and encourage greater dependence on European manufacturers.
Another Danish application "NonUSA" reached over 100,000 downloads in early February 2026. One of the creators of this application, Jonas Pipper, 21 years old, said it had over 25,000 downloads on January 21, with 526 product scans performed in 1 minute. Among users, about 46,000 in Denmark and about 10,000 in Germany.
Many users said they felt a little less pressured. They felt like they had regained power in this situation," founder Pipper said.
Christina Gravert - Associate Professor of Economics, specializing in behavioral economics, at the University of Copenhagen - said that in fact there are very few US goods sold in Denmark, "about 1 to 3%" such as nuts, wine and candy. But US technology is widely used in Denmark, from Apple's iPhone to Microsoft Office tools. Even "Made O'Meter" and "NonUSA" are downloaded from Apple's App Store and Google's Play Store.
Ms. Gravert said that such boycott campaigns often only last for a short time and real change often requires more organized effort than the actions of individual consumers.
