The T1 fan meeting event took place on December 20 and 21 in Hanoi but created a buzz and greatly affected the Vietnamese and international Esports community.
With a scale of up to about 10,000 participants, this is not just a simple exchange session but also a clear demonstration of the special appeal of the Korean Military Command (LCK) Tournament in the Vietnamese market - where it has been a long time as a "cold cold" tournament.
LCK's revival journey in Vietnam
7 years ago, LCK almost disappeared from Vietnam due to a number of objective reasons. The lack of stable access channels has caused a significant decrease in the number of Vietnamese viewers, the fan community has gradually shifted to other areas or been forced to look for foreign channels...
However, LCK's return in the summer of 2021 marked the milestone for the first time after 3 years of waiting for fans to watch this famous e-sports tournament with the broadcasting rights 100% bought by Box Sports. This tournament has since continued to be "kept on fire" until now, the 6th year.
The vitality of LCK in Vietnam
At present, LCK is not only "resurbing" but is also in the group of tournaments that are of top interest in Vietnam. YouTube channels broadcast and content related to LCK quickly reached millions of followers, many videos reached millions of views, attracting outstanding high interaction on social networking platforms.
It is worth mentioning that this attraction does not only come from T1. With a unified community development orientation, other teams of LCK have also gradually built their own fan base in Vietnam, from competition style, player personality to behind-the-scenes stories spread through social networking platforms. It is this diversity that helps LCK maintain its appeal and competitiveness, not just the story of a team with many achievements.
Potential of the Vietnamese market for LCK
The success of the T1 fan meeting is a typical example of the spendingend responsibility and enthusiasm of Vietnamese fans. Not only following online, the audience is willing to buy tickets, travel far, and queue up to meet their idols in real life.
Before T1, there were also many teams coming to Vietnam such as HLE with 2 consecutive years of organizing Global Fan Fest, GEN.G visiting Ho Chi Minh City in 2024, the LCK players have participated in Korea Travel Festa for 3 consecutive years. The increasing interest of Korean teams in Vietnam does not stop at exchange events and fan meetings, but also opens up the possibility of organizing tournaments, showsmatches or large-scale promotional activities in the future.
With a community foundation that has been built over many years, Vietnam is gradually becoming a destination for Esports in Southeast Asia.
