The situation of smuggling, trade fraud, production and trading of counterfeit goods in the capital continues to be complicated, especially in the environment of e-commerce and social networks. Recent statistics show that there is a lot of pressure on the authorities in inspecting and controlling the market.
From the beginning of 2025 to now, the Market Management Department of Hanoi has inspected and handled 4,762 cases, transferring 80 cases to the investigation agency.
The total amount of money collected for the budget reached 97.8 billion VND. Notably, there were 1,194 cases related to counterfeit goods and goods violating intellectual property rights, with the value of the exhibits being more than 4.8 billion VND, the amount of fines collected reached 14.8 billion VND.
Recently, the Hanoi Market Management Department coordinated with Thang Pham & Associates Law Firm to organize a Workshop on identifying real and fake goods for Unilever products. This is considered a practical activity to equip knowledge and professional skills for the enforcement force in the face of increasing pressure in market control.
Equip skills to deal with sophisticated forgery tricks
Speaking at the workshop, Mr. Duong Manh Hung - Deputy Head of the Hanoi Market Management Department emphasized the urgency of improving identification skills in the context of increasingly sophisticated counterfeiting tricks and increasingly difficult forms to detect.
"Fraudulent goods cause great damage to businesses, but the more worrying thing is that they directly threaten people's health and property. Therefore, the Market Management force must continuously update new knowledge, skills and identification methods, Mr. Duong Manh Hung stated.
The leaders of the Hanoi Market Management Department also acknowledged the effective coordination of Thang Pham & Associates Law Firm LLC over the years, especially in supporting the authorities through providing identification samples, professional information and accompanying in the handling of cases related to Unilever's essential consumer goods group.
According to the assessment of the enforcement force, the type of violation related to essential consumer goods directly affects people's lives, especially daily items. Improving the ability to distinguish between real and fake goods right at the scene is especially important, helping to shorten processing time and minimize the risk of missing violations.
Strengthening the connection between authorities and businesses
As a coordinating unit, Mr. Pham Duc Thang - Director of Thang Pham & Associates Law Firm LLC said that the goal of the workshop is to support the Market Management force to better identify the signs of violations, product characteristics and methods of operation of counterfeit goods production and trading subjects.
We hope to support the Market Management force with legal information and practical experience in handling cases related to counterfeit goods and goods that infringe intellectual property rights. When businesses and enforcement agencies coordinate closely, the handling efficiency will be higher and more timely, Mr. Pham Duc Thang shared.
An important content emphasized at the workshop was the establishment of a direct communication channel between the brand representative unit and the marketing force. This mechanism is expected to help share information quickly and promptly, thereby preventing violations right from the root, minimizing risks for consumers.
Not only stopping at the theoretical part, Unilever experts directly simulated real-life inspection situations, helping the Market Management force practice observation, comparison and quick identification skills at the scene. This approach is considered practical, helping market management officials access more intuitively the characteristics of identifying real and fake goods.
At the end of the workshop, the leaders of the Hanoi Market Management Department highly appreciated the serious and receptive working spirit of the civil servant team as well as the active support of experts and coordinating units.
In the context of a sharp increase in goods traffic at the end of the year, the knowledge and skills equipped from the workshop are expected to help Hanoi Market Management Forces be more proactive in preventing, detecting and handling violations, gradually building a safe and transparent consumer environment, contributing to protecting the legitimate rights of people and businesses.
