Recently, Kpop female music group Baby Monster (Rami, Ahyeon, Asa, Ruka, Rora, Pharita, Chiquita) was announced as the cover face for the October issue "special edition" of the Japanese Nylon magazine.
This is the second time that the new female music group of YG Entertainment has appeared on a magazine cover of a fashion magazine. Earlier, in May, Baby Monster first appeared on the cover of the electronic version of Vogue Korea.
However, just three months later, Baby Monster has shown a significant maturity in style and image. As Nylon introduced, Baby Monster will have a notable change, "from girls transforming into women", when wearing clothing from Fendi's Fall-Winter 2024-2025 collection.
As a new artist who has not been active for a full year, but Baby Monster's photo shoot has received very good feedback.
Many opinions suggest that YG is allowing Baby Monster to follow the path of Blackpink, developing music and fashion in tandem to enhance their reputation.
Thanks to the advantage of a large company, Baby Monster has the opportunity to collaborate with many luxury brands. Earlier, when they appeared on the cover of Vogue Korea, the group wore Gucci clothing, while this time it is Fendi. Both are leading fashion brands worldwide.
Baby Monster's early exposure to high-end fashion creates opportunities for the group to train and choose a suitable brand for themselves.
Blackpink has become the leading Kpop group in the fashion field, with each member (Jisoo, Jennie, Rosé, Lisa) serving as a brand ambassador for international luxury brands, and many fans predict that Baby Monster will soon inherit and develop the successful strategy of their elder sister.