According to Ten Asia, on September 23, luxury brand Bvlgari announced that Korean actress Kim Ji Won was chosen as Bvlgari's new brand ambassador, "because of her colorful charm, trendy style and bright, positive personality, which match the brand's identity."
Kim Ji Won will represent the brand's image not only in jewelry and watches, but she will also be the first Korean brand ambassador for Bvlgari perfume.
As Bvlgari ambassador, Kim Ji Won will serve as the muse for the latest collection, as well as the Diva’s Dream collection that embodies a feminine, radiant, bold, and free image.
“Bvlgari is a beautiful brand that has long been loved around the world, so I am happy to be part of their glorious history as a brand ambassador for Bvlgari. I look forward to a new journey with Bvlgari, continuing to change and rebirth from the past to the present and the future,” said Kim Ji Won.
Kim Ji Won is sought after by many luxury brands after the success of the TV series "Queen of Tears". Bvlgari put Kim Ji Won on the cover of Cosmopolitan Korea and Vogue Korea online.
Bvlgari jewelry and accessories were also worn many times by Kim Ji Won in the movie "Queen of Tears". The engagement rings and wedding rings of the main couple played by Kim Ji Won and Kim Soo Hyun are both Bvlgari jewelry.
Kim Ji Won will join the ranks of Bvlgari ambassadors along with two Kpop idols Lisa (Blackpink) and Mingyu (Seventeen).
Dior previously named Kim Ji Won as its ambassador in a Twitter post on July 6, but the luxury brand later edited the post, not naming the actress. Dior's unprofessional actions angered the audience.
Since she has not yet become a Dior ambassador, Bvlgari is the first international luxury brand that Kim Ji Won has taken on the role of ambassador.
