Blackpink members dominate Paris Fashion Week

DƯƠNG HƯƠNG |

Blackpink members are among the stars who generate the highest media value, while the brands they endorse also lead Paris Fashion Week.

Recently, data analysis platform Lefty announced a ranking of the most influential stars and those who bring the highest media value to fashion brands, within the framework of Paris Women's Fashion Week Spring Summer 2025.

Lefty's metrics are based on post analysis and engagement on Instagram, ultimately showing the impact media value (EMV) that guests and celebrities bring to the brand.

According to Lefty, Dior is the leading brand in terms of brand media value (EMV) this season with $61.9 million. The brand maintained its No. 1 position by recruiting famous personalities and ambassadors, such as Thai actor Apo Nattawin and global ambassador Jisoo from Blackpink.

Dai su toan cau Jisoo la mot trong nhung ngoi sao mang lai EMV cao nhat cho Dior. Anh: Instagram
Global Ambassador Jisoo is one of the stars who brings the highest EMV to Dior. Photo: Instagram

Saint Laurent ranked second with a solid 23% growth in EMV compared to the previous season. The brand's partnership with global ambassador Rose (Blackpink) has generated significant visibility on Instagram.

Lefty emphasized that this season, collaborations with Korean and Thai stars, especially brand ambassadors and members of Blackpink, are the main drivers that bring brands to the top of the media value rankings.

The 4 brands that Blackpink members are ambassadors for took up the top 4 spots in the Top 5 brands with the highest EMV:

1. Dior: $61.9 million EMV (ambassador Jisoo)

2. Saint Laurent: $35.5 million EMV (ambassador Rose)

3. Chanel: $32.2 million EMV (ambassador Jennie)

4. Louis Vuitton: $24.1 million EMV (ambassador Lisa)

5. Miu Miu: EMV 22.7 million USD EMV

Dai su toan cau Saint Laurent Rose la than tuong Kpop co EMV cao nhat. Anh: Instagram
Saint Laurent Global Ambassador Rose is the Kpop idol with the highest EMV. Photo: Instagram

Meanwhile, Rose (Blackpink) is the Kpop idol with the highest media value this season. With 3 Instagram posts tagging Saint Laurent, Rose generated 11.2 million USD EMV, ranking 3rd on the list of stars with the highest EMV.

Kylie Jenner takes the top spot with $20.3 million EMV across 11 posts for brands Atlein, Schiaparelli and Coperni. Thai actor Apo Nattawin takes the second spot with $14.3 million EMV across 16 Instagram posts for Dior.

Blackpink member Jisoo made it into the top 5, generating $8.6 million in EMV for Dior with just two posts. She was followed by rapper Cardi B in fourth place, generating $10.3 million in EMV with six posts for six different brands (Balmain, Rabanne, Rick Owens, Mugler…).

Blackpink's youngest member Lisa entered the top 8 with 7.5 million USD EMV for Louis Vuitton.

In the top 10, there are also a number of other Korean stars such as Nam Joo Hyuk ranked 6th, Cha Eun Woo (Astro) ranked 7th, Jang Won Young (IVE) ranked 9th.

Lisa lan dau tham su show Louis Vuitton voi vai tro dai su thuong hieu. Anh: Instagram
Lisa (Blackpink) attended the Louis Vuitton show for the first time as a brand ambassador. Photo: Instagram
DƯƠNG HƯƠNG
TIN LIÊN QUAN

The Ministry of Health proposes cash or in-kind support for families with one child, two daughters

|

The Ministry of Health proposes to give preferential maternity leave, cash or in kind support when giving birth to one child, two daughters.

Must control livestream sales in real time

|

Developing the Law on E-commerce requires real-time control of livestream sales.

The Government's proposal to increase the regional minimum wage by 7.2% from January 1, 2026

|

The National Wage Council has voted to finalize the proposal to increase the regional minimum wage by 7.2% from January 1, 2026.

There will be blocks in the sky, on the ground, Submarines, and surface ships participating in the parade on the occasion of National Day

|

The parade and march on the occasion of the 80th anniversary of National Day will have pedestrian blocks, tanks, blocks in the sky, underwater, with the presence of launched launched ships and floating ships.

Urgently evacuate households from death pits in Muong Hoa commune

|

Phu Tho - On the morning of July 11, the authorities evacuated two households from the "death hole" area formed by landslides and subsidence in Tham hamlet, Muong Hoa commune.

Liu Yifei reveals the reason why she hasn't made any new movies yet

dương hương |

Liu Yifei has not yet decided to accept a new film project after "The Rose Story".

Jung So Min "Love Next Door" comes from a wealthy tycoon

DƯƠNG HƯƠNG |

Jung So Min is currently a name attracting attention with the Korean drama "Love Next Door", her family background and education are also of interest to the audience.

Lisa (Blackpink)'s lip-syncing controversy with Kpop stars

DƯƠNG HƯƠNG |

According to the Korea Herald, many Kpop idols are said to only sing 10-20% of their songs live during performances.