ANTA - the brand behind the success of VPIM 2024

Ngọc Anh |

ANTA continues to return as a diamond sponsor of one of the biggest races in the North - VPBank Hanoi International Marathon 2024 (VPIM).

Accordingly, this year, in addition to the prizes in kind and cash, ANTA brings to VPIM 2024 15,000 A-Dry Fast shirts with advanced quick-drying moisture-wicking material for all athletes, pacers, crew, volunteers, media, organizers... ANTA Kids - ANTA's children's sportswear brand also accompanies and exclusively sponsors costumes for the Mastercard Kids Run with 500 high-end running shirts.

Many athletes said they were impressed with the way ANTA participated in supporting and developing community sports through practical parallel activities that created many impressions.

Pioneer in organizing professional elite training program "Elite training Camp"

Aiming for new records at VPIM 2024 and creating positive values ​​for community sports, ANTA has organized Elite Training Camp (ETC) to train professional elites with a systematic and scientific program.

ANTA invites famous athletes with the best achievements in Vietnam to ETC to lead directly, and also offers privileges worth up to 9.9 million VND so that members can have the best conditions to prepare for the 2024 marathon season.

With content suitable for the stages of training for races, Elite training camp has helped members improve their competition skills to ensure endurance, speed, and technique. Inspiring them to overcome their own limits, receiving courage from athletes who have fought through many major tournaments nationwide.

Witnessing the anticipation of the members before each training session, Ms. Tien Vu Quynh Trang - ANTA Brand Development Director shared: “ETC is the opening of ANTA's elite training event series in Vietnam. We will continue to build and develop this program to contribute more to the running community and accompany sports lovers in our country”.

Connecting and supporting VPIM runners through exciting activities at Expo

Recognizing spirit as an important factor in achieving high performance, ANTA donated 1,000 gifts and organized exciting game activities, creating lots of laughter and comfort for all runners participating. In these events, VPIM's diamond sponsor also brought the opportunity to experience and become one of the first people in Southeast Asia to own the new generation carbon race shoes C202 6.

Cac hoat dong cua ANTA duoc van dong vien cho don tai Expo VPIM 2024. Anh: VPIM2024
ANTA activities are expected by athletes at Expo VPIM 2024. Photo: VPIM 2024

Therefore, ANTA's booth has become the highlight of the VPIM Expo area. The booth is often full, the organizers have extended the time of the event many times due to runners' love for the activities.

Organize a workshop to improve runners' skills before the race day

As a pioneer brand in supporting and promoting the development of community sports movements, ANTA focuses on events that create connections and enhance knowledge for sports enthusiasts. Also at Expo VPIM 2024, ANTA organized a workshop on “Tips for preparing before race day” with the participation of many international elites from Kenya and Vietnam.

The event is not only an opportunity for runners to participate in the tournament to exchange and improve their skills through practical experiences that are considered effective, but also an opportunity to experience the latest generation of professional race shoes from ANTA such as: C202 5, C202 6, PG7, MACH 4, G21.

Bringing in elite talent to elevate the quality of the 2024 season

ANTA is one of the brands that actively supports and encourages many sports talents to express their performance and competitive personality.

At VPIM 2024, ANTA said it brought to the tournament many outstanding runners, holding high achievements from around the world, creating training motivation for all participating athletes such as Benson Oloisunga; Chepngetich Langat; Jane Wanjiru; Japheth Rono; Edwin Yebei; Vu Dinh Duan - directly competing in the 21km and 42km distances.

Their presence immediately attracted attention at VPIM with thrilling chases from high-performance sports. Wearing the latest technology shoes from ANTA, Japhet Rono; Edwin Yebei; Vu Dinh Duan won the top 3 positions in the men's category and Jane Wanjiru Muriuki ranked first in the women's category at a distance of 42km.

VDV ANTA Japhet Rono khong co doi thu tai cu ly 42km. Anh: VPIM2024
ANTA athlete Japhet Rono had no rivals at the 42km distance. Photo: VPIM 2024

The 21km distance was no less exciting when Benson Oloisunga surpassed all athletes, finishing unchallenged as the male runner-up and Chepngetich Langat was third in the female runner-up.

According to Ms. Tien Vu Quynh Trang: “The presence of elite runners in the top is necessary for the tournament. They not only create an attractive counterweight, helping the participating athletes gain more international competition experience, but also a great opportunity for sports lovers to watch a quality running season. This is a source of inspiration to stimulate the passion for running and further promote achievements for community sports movements - something that ANTA is realizing through its actions”.

Along with the race day taking place on October 13, more than 11,000 VPBank Hanoi International Marathon 2024 athletes across the country of all ages joined in the passionate beat. With all their efforts and dedication, ANTA contributed to the success of the tournament.

Ngọc Anh
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