Potential of Dong Hoi - the capital of Quang Tri province after the merger
According to the project to reorganize provincial-level administrative units, the two provinces of Quang Binh and Quang Tri will be merged into a new province named Quang Tri, with an administrative center located in Dong Hoi city. With a population of more than 155,000 people, a type II urban area, Dong Hoi is considered a locality with sustainable development potential in many areas such as administration, services, tourism and logistics. Accordingly, the comprehensive planning of Quang Tri after the merger: Dong Hoi is the center of administration - services - tourism; Dong Ha is the center of industry - logistics; Khe Sanh, Lao Bao is the border gate urban area; Hon La, Cua Viet develops the marine economy.
Economic experts assess Dong Hoi as having the potential to become the "Busan of Vietnam". Korea's second largest port city - Busan has developed strongly thanks to taking advantage of its coastal location and investing in modern infrastructure including: investing in transport infrastructure to become a logistics center combining sea, air and road routes of Northeast Asia; at the same time, developing coastal real estate towards becoming a high-end tourism and resort center.
The same advantage as Dong Hoi is not inferior. The city owns a synchronous infrastructure system, with key traffic routes such as National Highway 1A, Ho Chi Minh Road, North-South Expressway, North-South Railway and Dong Hoi Airport currently being expanded to international airports. The city has a long coastline with many beautiful beaches such as Nhat Le and Bao Ninh, which is favorable for the development of marine tourism, aquaculture and other marine economic sectors. Compared to Busan, Dong Hoi also holds the advantage of being the gateway to Phong Nha - Ke Bang National Park - a world natural heritage, attracting millions of tourists each year.
According to Dr. Tran Tu Luc - Head of the Faculty of Economics - Tourism, Quang Binh University: "The combination of Quang Binh and Quang Tri will create a strategic tourism center, a convergence of majestic nature, historical depth and unique culture. This is an opportunity to form a new tourism space, diversify products and optimize resources, towards the goal of sustainable development and making a great contribution to the province's GDP".
In the period of 2025 - 2030, the new province of Quang Tri, with Dong Hoi as the " focal point", will become an important growth pole of the Central region, attracting investment, improving the quality of life for people and affirming its position on the national development map.
Historically, Dong Hoi was the capital of the entire Binh Tri region throughout the 19th century and the early 20th century. The establishment of inter-provincial administrative boundaries is expected to create a new growth pole in the North Central region, maximizing the advantages of tourism, industry, border gate economy and resources.
At present, Dong Hoi has many outstanding conditions to become an administrative - economic center thanks to its central geographical location, diverse transport infrastructure connecting waterways, roads, railways and air.
New development drivers
At the investment seminar "S welcoming the new acceleration cycle of Quang Binh" held on June 6, economic experts and investors all agreed that Dong Hoi is facing a new acceleration cycle of economic development with strong advantages. Dong Hoi can be compared to an "attractive piece of cake" that is noticed by leading investors. The "big guys" VinGroup, Sun Group, ROX Group, and even foreign investors are present here. This is also a forecast of a new development scale for the Quang Binh real estate market with a lot of room for development.
Observing in the market, the real estate market here is still very preliminary, the average price is still low compared to the available potential. While real estate prices in other coastal cities have increased continuously at over and under 100 million VND/m2 - 200 million VND/m2 (such as Thanh Hoa, Binh Dinh, Phu Yen); land prices in Dong Hoi are generally at only 40 million VND/m2.
Investors' expectations for the Dong Hoi market are still in the urban planning vision. The city prioritizes focusing on developing high-quality, low-polluting services and industries towards a green, civilized, modern city. Therefore, when investors come to Dong Hoi, the government also prioritizes selecting real estate developers aiming to build products that bring value to utilities and services to customers.
This can be clearly seen through the ROX Living Dong Hoi project - a pioneering project in the plan to develop a commercial - service - entertainment urban chain in the North of Dong Hoi city. With many synchronously planned utilities, the project aims to bring the best quality of life to residents in places where nature, rivers and seas inter harmony. The project is located in a special location when adjacent to the provincial administrative center, affirming the position of the homeowner as well as the modern urban planning vision of the provincial government.
According to Mr. Vu Anh Tuan, General Director of ROX Living, after the merger, the new province will have conditions to collect and reallocate land funds according to the strategic plan. Dong Hoi is the first area to "capitalise" on infrastructure planning, urban areas, parks, administrative centers, commercial services... Areas that always have potential and are sought after by investors are areas near new administrative areas; near highway connecting roads; coastal areas are oriented to develop resorts.
Currently, the ROX Living Dong Hoi project is located right at the intersection of Ly Thanh Tong and Huu Nghi streets - two main routes connecting the city center with areas with completed legal status, receiving much attention from investors who quickly grasp the new trends of the market. Especially in the context of the real estate market in Dong Hoi showing signs of "bottom-fishing". seasoned investors often appear before the market enters the acceleration phase. This signal is recorded through the preliminary report results from Batdongsan.com.vn and some local brokerage units, the interest in the Quang Binh market started to increase slightly by 12% - 15% in the second quarter of 2025 compared to the beginning of the year.
