Unexpectedly meeting familiar products again
Among hundreds of exhibition booths in many fields, Eskar's area attracts with its closeness. Viewers did not stop to learn but also shared their interesting surprise. "I still use Eskar at home, I didn't expect to see them again at the national exhibition." - A visitor shared.
These moments turn a familiar eye care product in the pockets of many families into a surprise highlight in the overall national exhibition. The booth is designed to be modern and bright, both to advise on safe eye care habits and to create a check-in space for visitors.
KOLs and visitors create a spreading effect
The atmosphere at the Eskar booth became more vibrant when many famous KOLs and KOCs visited.Familiar young faces on social networks such as Su Tu An Chay, Dam Duc Review, Em Fitness, Khanh LifeTech...check-in and share experiences.
Their appearance not only creates attraction for the booth but also attracts many groups of young people and families to visit.
videos of KOLs visiting the exhibition and visiting the Eskar booth quickly spread on social media, turning a pharmaceutical booth into a "goal of meeting" for the online community, where the image of a Vietnamese product is naturally spread.
10-year journey - 10 million eyes
According to Pharma DK representative, Eskar has accompanied more than 10 million users nationwide for a decade. This is not only an impressive number but also a testament to consumers' persistent trust in a Vietnamese product. In 2024, Eskar was honored as a Vietnamese National Brand, marking an important step forward to affirm its quality reputation. At the exhibition, the message "10 years - 10 million eyes" is displayed prominently, as a reminder of the journey of attachment, care and protection of community vision.
We hope that every Vietnamese person will have healthy eyes to admire the beautiful colors of the country - Mr. Nguyen Truong Giang, Chairman of the Board of Directors of DK Pharma shared. It is this silent attachment that makes Eskar affectionately called by many families as "the national eye drug".
The exhibition "80 years of national achievements" will continue to be open until September 15. This is an opportunity for the public to not only admire the country's great achievements through each stage, but also meet familiar and familiar brands such as Eskar. The combination of an 80 year overview painting and everyday products has created an experience that is both proud and familiar, making people come to the exhibition with many emotions and many stories to tell.
