Typical of its iconic architectural vision, The Centric has excellently received the Asia's Best Conceptual Architecture Design 2025 award at the Asia Architecture Design Awards (AADA 2025). With more than 30 categories of architecture, interior design... this is one of the most prestigious and prestigious awards in the region to honor the most prominent names in the field of design - architecture in Asia. The AADA 2025 Award has received much attention from fans as it not only honors architectural " masterpieces" but also contributes to shaping the vision of contemporary Asian architecture.
Honoring indigenous cultural values
One of the focuses of this year's award categories is the best design idea, to honor creativity and innovation in architectural thinking. The convincing victory of The Centric project not only marks the international recognition of Masterise Homes' ability to develop branded real estate projects, but also reflects the vision and creative talent of architects in telling local stories through a unique "architectural symphony".
This 7.2-hectare commercial, entertainment and cultural complex project is located in the new administrative center of Thuy Nguyen, Hai Phong with an architectural & landscape design imbued with the "local spirit" blending with the breath of the times, expressing the aspiration to reach the height of a dynamic, unique Hai Phong.
The Centric is restructured into 4 main neighborhoods: Dong integrated Street, Tay kali port Street, Exciting Street, and North commercial Street. For the first time, Masterise Homes introduces a unique shoptique that brings multi-functional space for high-end experiences from commercial services to short-term accommodation. The image of the majestic Elephant Mountain is cleverly interwoven in each design line, creating the uniqueness of shoptique - both aesthetic and sturdy and lasting over time.
Phinh flower - the symbolic flower of Hai Phong city is delicately presented in the architecture of two blocks of trade and services. The lackluster waves like the petal of the phoenix blooming in the architecture of two commercial and service blocks, create an impressive architectural whole, bearing the cultural imprint of Hai Phong. World Natural Heritage Lan Ha Bay - a leading famous tourist destination in the port city thanks to its majestic and fascinating natural beauty is also a rich source of inspiration to create the landscape at The Park central park. The iconic block of The Iron Fountain located between Central Avenue - Central Avenue carries the story of a resilient "irons", depicting the pride of the port city.
The harmony between architecture, art and indigenous culture at The Centric contributes to shaping a symbol of "commercial - entertainment - culture", evoking the pride of local people, a destination must be on the Hai Phong tourism map.
Trade - entertainment - cultural symbol
One of the unique features of The Centric is the Open-Air Shopping Center model, the first outdoor shopping and entertainment center in Hai Phong, providing a multi-layered interactive space, promoting community connection and activating urban vitality.
Located next to two typical works of Hai Phong City: the Political - Administrative Center and the largest Conference - Performance Center in Hai Phong, The Centric is a perfect piece of commercial and service, creating a picture of " Prosperity". The project plays the role of both a bustling shopping and entertainment destination and a new cultural symbol in the new administrative center of Hai Phong; a bustling destination - an integrated center accompanying the development of the new city.
The Centric is also expected to become a flower center, creating vibrant experiences and contributing to enhancing the urban appearance, strongly promoting the development of Thuy Nguyen in particular and Hai Phong city in general.
The highest award for architectural ideas at AADA 2025 is the beginning of The Centric's journey to become an iconic living and commercial space. That is where local culture intersects with international standards, where sustainable values resonate with the vitality of the land.
Also in this architecture award, besides The Centric, another representative of Masterise Homes - The Rivus was also honored with the award "Asia's Best Residential Architecture Design 2025". The victory of The Centric and The Rivus is an affirmation of Masterise Homes' position as an international brand real estate developer in creating iconic works, contributing to shaping the dynamic and unique appearance of the Asian region.
