Right from the research and development stage, ICONDENIM aims to create a jeans that not only meets the inherent standards of color and shape but also adds a unique advantage: International standard coolness. The technological highlight of ProCOOL Jeans is the 4M super feature - Mat, smooth, Smart - meeting four important factors for optimal wear experience.
Understanding the strong activity of men's sweat glands on the move, ICONDENIM applies 22,2% of COOLMAX® fiber - a cooling technology brand in the Top 3 globally ( Walnut Unlimited, 2019). COOLMAX® fiber helps maintain a cool and dry feeling throughout the day, the more you move, the cooler it is. When combined with Cotton, Rayon and Lycra, this material brings softness, smoothness, and a suitable hug but still flexible. Each product is authentically tagged, with specially designed packaging to ensure quality and enhance the experience.
ICONDENIM's ProCOOL Jeans is shaped in a "business sport" style - a combination of elegance and dynamism. This design allows customers to easily coordinate with shirts to go to work or T-shirts to walk around the city.
The slim-fit form of ProCOOL Jeans is calculated by ICONDENIM based on the average size of Vietnamese men, helping to hug the body but not bulge or flatter the figure while still ensuring comfort when moving. The seams are meticulously and securely processed, creating a neat look even when very active.
The color palette of ProCOOL Jeans also adheres to popular jeans colors, easy to coordinate, ensuring core standards compared to traditional jeans lines. However, the difference from the cool feeling, the more you move, the cooler you wear - something rare in other jeans products on the market - has become a difference that ICONDENIM wants to insert deep into the minds of customers when launching.
For Vietnamese men, a jeans is often a choice for durability, ease of coordination and suitability for many situations. ICONDENIM retains those values but adds cooling factors meeting the actual needs of the tropical climate.
ProCOOL Jeans not only helps the wearer feel confident in appearance but also improves the feeling of comfort throughout the day. This is a solution for those who are often traveling, working outdoors or looking for coolness even when wearing jeans.
Through ProCOOL Jeans, ICONDENIM affirms its position as a domestic brand capable of applying international standards to its products, while deeply understanding the needs and appearance of Vietnamese customers - something that not every global brand can do.
ProCOOL Jeans is now available at ICONDENIM's store system and online channel. Explore more at https://icondenim.com/pages/procool-collection or ICONDENIM fanpage to experience the standard mat durable jeans designed specifically for Vietnamese men.
