This cooperation not only helps promote the strengths of two leading names in the luxury real estate segment but also serves as a premise for a new development phase of the Vietnamese real estate market in the face of the increasing attraction of this special segment in the eyes of foreign investors.
Accordingly, S&S CIRE will officially market and distribute products developed by Masterise Homes, including the first branded real estate in Vietnam: Grand Marina, Saigon - The world's largest Mariott & JW Marriott branded apartment complex, located on Ba Son heritage land (District 1, Ho Chi Minh City); The Rivus - super-rare villas with the Elie Saab brand in the world, owning the first identification cruise ship in Vietnam (District 9, Ho Chi Minh City); and high-value commercial street products SOHO located in the international standard urban area, symbolic of Southeast Asia, The Global City (Thu Duc City).
S&S Cire is a Vietnamese branch of Christie's International Real Estate (CIRE), a globally recognized luxury real estate brand with over 30 years of experience, in a joint venture with S&S Group - a unit with deep knowledge of the super luxury market in Vietnam and Southeast Asia. Cire's entry into the market has shown the long-term potential and attractiveness of Vietnam's real estate and affirmed the reputation of domestic high-end developers such as Masterise Homes. The appearance of a brand with a presence in over 50 countries and territories will help expand access to the global market, especially for customers and individual investors with large net asset values for high-value real estate in Vietnam.
Christie's International Real Estate and S&S Group are famous for their reputation and service quality. The cooperation with the joint venture of these two units not only helps Masterise Homes expand its distribution network, increasing access to the right segment but also brings customers classy experiences in buying and selling real estate developed by the company.
This cooperation will also bring privileges for S&S CIRE customers to easily access a portfolio ranging from luxury to super luxury developed by Masterise Homes. In addition, with the expertise and reputation of a pioneering unit, Masterise Homes is committed to supporting S&S CIRE to improve its position and competitiveness in the Vietnamese market.
Ms. Tu Le, Operations Director, S&S Group, said: As one of the leading rapidly developing and stable economies in the region, Vietnam is a potential new destination for luxury brands. Possessing a unique culture, beautiful natural landscapes, and visionary developers, luxury real estate in Vietnam is truly an undycated gem, especially in the context of the upper-end customer segment increasing in both quantity and value of assets
Entering this market, S&S CIRE fulfills its commitment to providing excellent services and ensuring access to the world's most prestigious assets to customers. Choosing Masterise Homes as one of the first strategic partners in the Vietnamese market will help us carry out that important mission.
"This cooperation helps Masterise Homes increase their reach for high-end customers while making it easier for customers to access our branded real estate products. S&S CIRE will accompany Masterise Homes to continue to carry out the mission of bringing customers worthy experiences in the marketing and distribution process.
In the future, we will also elevate this strategic partnership to enhance Masterise's presence and position in the international market, introducing the timeless values of Vietnamese real estate to investors around the world. Ms. Nguyen Thi Minh Phuong, Director of Southern Business Development - Masterise Homes said.
